Social Media Can Help Your Business Prosper

In today’s climate, the social media apps that help my business connect with people the best are Facebook, Instagram, Twitter, Tik Tok, YouTube, LinkedIn, and Reddit. Full Story: Inc. Magazine

Instagram Scales Back In-Stream Shopping Elements as it Re-Examines its Approach

Try as social platforms might, they just haven’t been able to make ‘fetch’ happen. Full Story: Social Media Today

Is social media for self-promotion over? Creatives reveal their honest thoughts

No, you’re not imagining it. In 2022, social media increasingly sucks for sharing content and finding work. Creatives share their views on the way forward. Full Story: Creative Boom

How to Keep Up With Social Media as It Shapes E-Commerce

Social media is drastically affecting e-commerce sales and there are a few things to note if you want your business to keep up. Full Story: Inc. Magazine

Social Media Analytics: A Guide To Get Started

Learn more about your social media marketing and advertising efforts with social media analytics. Full Story: Search Engine Journal

Benefits of Replacing Social Media With Exercise

Researchers say people who reduced their social media usage and instead engaged in physical activity reported feeling more satisfied, less depressed, and less stressed. Full Story: Healthline

How does sharing news on social media affect us?

Social media is part of everyday life for over 4.6 billion people worldwide. Full Story: Medical News Today

How to Choose the Best Colors for Your Social Media Graphics

Are you looking for ways to make your business stand out on social media? Want to learn the best colors to use to appeal to your target market? Full Story: Social Media Today

Social Media Analytics: A Guide To Get Started

Learn more about your social media marketing and advertising efforts with social media analytics. Full Story: Search Engine Journal

How to Choose the Best Colors for Your Social Media Graphics

Are you looking for ways to make your business stand out on social media? Want to learn the best colors to use to appeal to your target market? Full Story: Social Media Today

Pinterest takes up social media negatives like doomscrolling in campaign

Pinterest’s emotionally driven campaign comes at a time when social media is under fairly consistent scrutiny for its potentially negative impacts on mental health, often credited to its addictive nature. Full Story: Marketing Dive

6 Social Media Norms That Businesses Should Follow

Social media has become such a powerful platform that can be used for multiple purposes, including marketing. Full Story: Daijiworld

12 Facebook marketing tools to help your business scale

Don’t sleep on your Facebook marketing tools. Full Story: Sprout Social

Twitter Announces New Business Marketing Workshop Series to Help Improve Your Tweet Strategy

This could be helpful – Twitter has announced a new series of free ‘Twitter Flight School’ workshops, which will provide in-depth, expert insights into how to set up your business for success in the app. Full Story: Social Media Today

Advertising: Social Media or Google? Which is Better?

If you’re looking to expand your business reach and visibility, investing in online ads can give you great results. Full Story: Promo Marketing Magazine

The rise of casual social media: How authentic can we truly be?

Once a day, the world stops for two minutes. Full Story: The State News

Are You Using Social Media to Inspire Younger Buyers?

Millennials and Gen Z are increasingly turning to social networks for advice. Here’s how performance marketers can leverage this trend. Full Story: Adweek

Ad spending on mobile social media to grow by 19% in 2022

Social media has become the preferred method for marketers to reach customers during the past decade. The trend is not likely to change in the coming years. Full Story: Business Matters

How to Rethink Facebook and Instagram Ad Strategy

Have you noticed a drop in your Facebook or Instagram ad performance? Could your campaign structure or targeting be at fault? Full Story: Social Media Examiner

TikTok Voted ‘Most Innovative’ Ad Platform in New Survey

TikTok is the platform of the moment, with over a billion people now logging into the app every month and scrolling through a never-ending feed of short-form clips, algorithmically attuned to their interests. Full Story: Social Media Today