15 Ways To Create A Quality Marketing Campaign On A Tight Budget
Every company must develop a budget for marketing expenses, but for small businesses and startups, the price of launching an integrated marketing campaign can be prohibitive. Full Story: Forbes
5 tips to keep your marketing strategy moving forward in today’s new normal
We’ve heard it before — we just have to get used to a new normal. Full Story: Smart Business Magazine
Reach More Women By Following These 5 Marketing Insights
In fact, recent research shows that only 37% of Americans believe women are accurately represented in advertising (that number is even smaller amongst women—dropping to 29%). Full Story: Forbes
Don’t Be Afraid to Explore the World of Deep Marketing
Create highly personalized email campaigns based on who your lead is and what they expect from your business. Full Story: Entrepreneur
How to Avoid Bias in Your Marketing Reporting
If you want to make the most informed, objective decisions possible for your business, it’s important to have a strategy in place to avoid bias whenever possible. Full Story: Entrepreneur
Why All Marketing Is Multicultural Marketing
Groups that were once a minority in the U.S. continue to grow as households become more diverse, multicultural and multilingual. Full Story: MediaVillage
5 Creative and Fun Relationship Marketing Ideas to Increase Sales Without Selling
Relationship marketing builds loyalty. Full Story: Entrepreneur
6 Steps to Creating Engaging Content for Marketing
Digital marketing is becoming more and more complex as the years pile on. Full Story: California News Times
Inside The Nutrishop Marketing Strategy
At the nutritional supplement retailer Nutrishop, a focus on growth comes as the pandemic upends the ways consumers consider health and nutrition. Full Story: Forbes
What to Cut and What to Keep in Your Marketing Strategy
Recently, we shared 4 Tips to Audit a B2B Marketing Strategy to provide guidance to marketers looking to evaluate the strategic direction of their marketing plan. Full Story: Business 2 Community
12 ‘Old-School’ Marketing Tactics That Still Work
If you are old enough to remember the Fuller Brush salesperson knocking on your door, you may have noticed that certain marketing maneuvers that were once ubiquitous seem to have disappeared. Full Story: Forbes
Don’t Let the Supply Chain Silence Your Marketing
We see it across our home-related clients, from pool companies to composite deck and dock builders, to brands that supply motors for boats. Full Story: AiThority.com
Understanding Search Intent For Better Marketing
At its heart, marketing is the practice of connecting people or businesses with products and services they need and want. Full Story: Forbes
When It Comes to Video Marketing, Don’t Underestimate the Power of Frequency
In the past, one TV commercial could reach tens of millions of people at once. Those days are gone. Full Story: Entrepreneur
Three Digital Marketing Industry Challenges That May Positively Impact Email Marketing
Email and digital marketers can be excused if they have been feeling a bit stressed over the past year. Full Story: Forbes
How To Use Instagram’s New Updates In Your 2021 Marketing Strategy
With over a billion users, Instagram is a major player in most business’s marketing strategy. Full Story: Forbes
A guide on changing Face of Digital Marketing
AI solutions are aiding customers to navigate easily in the digital world. Analytics is the best way to know about the changing needs of the customers. Full Story: Santa Clarita Valley Signal
10 tips to know when marketing your startup
The idea of explaining what your startup does to prospects should seem pretty straightforward, but many founders are still falling over their own feet, overcomplicating marketing or underinvesting in it altogether. Full Story: Marketing Mag
Aligning Your Sales And Marketing Teams
One of the biggest problems facing companies right now is the misalignment of their sales and marketing teams. Full Story: Forbes
Tech-Savvy Marketing: How To Stay Ahead Of The Curve
Many companies spend millions, if not billions, of dollars on research and development, attempting to create the most sophisticated, best version of their products. Full Story: Forbes
How Can Paid Media Boost Your Inbound Marketing Efforts?
There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Full Story: Business 2 Community
What The Decline Of Brick-And-Mortar Sales Means For Retail Marketing
When you look at the retail industry and see e-commerce booming as brick-and-mortar sales continue to decline, it’s easy to speculate that traditional retail is dying. Full Story: Forbes
How to Use Reciprocity Marketing to Boost Customer Engagement And Sales
You reap what you sow. You get what you give. Do good things, and good things will happen to you. Full Story: CustomerThink
Ready to reinvigorate your marketing? First, you need a plan. In this article, I’ll outline how to create a marketing plan for your business. Full Story: Forbes
8 Common Reasons Why Marketing Campaigns Fail
How many times have you worked on a campaign that didn’t work? Full Story: Forbes
7 Key App Marketing Strategies
Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. Full Story: Business 2 Community
Making The Case For Why Virtual Digital Marketing Events Are Alive And Well Post-Pandemic
As the U.S. continues to come back to life after more than a year in quarantine, people are starting to go back to their offices, interact with clients and even attend large gatherings. Full Story: Forbes
How to Become a Marketing Manager
With U.S. News declaring it the number one job in sales and marketing, and a median average salary of around $142,000 in the U.S., Full Story: Business 2 Community
Content Marketing: How To Find A Writer Who Can Accurately Talk About Your Industry
As the owner of a content marketing agency, I find that one single question comes up more than any other. Full Story: Forbes
Yes, Marketing Is Still Sexist
Despite women’s progress in many parts of society, advertisements still consistently cast women as secondary. Full Story: The New York Times
5 Important Differences Between Inbound and Outbound Marketing
Creating the right marketing strategy early on in your business can make a world of difference to your success. Full Story: Business 2 Community
Could This Robot Actually Be Your Marketing Writer?
A new artificial intelligence model called G
How To Unlock The True Power Of Marketing
My first job after business school was in a prominent general management strategy consulting firm, where I focused on marketing strategy. Full Story: Forbes
What’s ‘Always-On’ Content Marketing, And Why Should You Be Doing It?
Almost three-quarters of the way thru 2021, it’s safe to say that this year has already been quite the wild ride. Full Story: Forbes
The language of marketing is so imprecise as to be almost meaningless
In contrast to fields such as law, few marketing terms have agreed definitions, which prevents accountability. Full Story: Marketing Week
Is It Ever Gonna Be Easy for Marketing Ops?
And you know where it fits like a glove? Marketing ops. Full Story: CMSWire
Creating a Content Marketing Strategy Guide
Content marketing strategy is all about answering your audience’s questions and providing them with valuable content and solutions on a consistent basis. Full Story: Kaleidico
Progressive Profiling: Key to Personalized Marketing Without Sacrificing Conversion Rates
The modern digital marketing landscape solely relies on personalization, and businesses need to understand their consumers before approaching them. Full Story: CustomerThink
Should We Be Saying Less In Digital Marketing?
A friend once told me, “In 2016 [at the time], every company needs to be a software company …” In many ways, I think every company in 2021 feels a pull toward being a digital marketing company. Full Story: Forbes
A Look at the Top 4 Digital Marketing Categories
Digital marketing has become a necessity for any business attempting to survive in this day and age. Full Story: CMSWire
