Why Video Must Be Your Go-To Marketing Strategy
Startling statistics: Video viewing is going through the roof. The Cisco Video Networking Index forecasts that video traffic will grow fourfold from 2017 through 2022. Full Story: Forbes
7 Digital Marketing Strategies to Boost Lead Generation
Successful customer acquisition depends on several strategies aimed at different stages of the purchase path. Full Story: Adweek
The Key To B2B Marketing Is Capturing And Conveying Emotion
The majority of marketing measures in the business-to-business environment have a very strong product and company focus. Full Story: Forbes
The True Cost Of Content Marketing Revealed
The media landscape is more saturated than ever. It’s become much harder for brands to break through and make themselves known, regardless of their size. Full Story: MarTech Series
Small-Business Marketing: What Is Call Tracking And Why Is It Important?
For small businesses, call tracking can be a very beneficial tool that can help analyze their performance and discover opportunities based on the phone calls they receive. Full Story: Forbes
The Untapped Potential Of Values-Based Marketing
For 10 years, Zenzi—a research business my company acquired in December—has specialized in helping brands create deeper, values-based connections with their customers. Full Story: Forbes
5 Digital Marketing Strategies for Increasing Sales Today
The digital marketing landscape provides leveled opportunities for businesses to market their wares in front of potential customers and win them over. Full Story: TechStory
This Is the Future of Digital Ads. Is Your Marketing Strategy
There are massive changes on the horizon for marketing agencies, specifically with respect to digital advertising. Full Story: Entrepreneur
How to unlock the power of your marketing technology
Do it right and the odds of transformation success will be in your favor. Full Story: MarTech
Six Ways To Fix Your Sustainability Marketing
Over the 20 years I’ve spent working in sustainability and purpose, I’ve seen the good, the bad and the downright wrong of mission marketing. Full Story: Forbes
Is there a secret sauce for brand marketing?
Emotional brand building is crucial for growth. We explore the ingredients needed to build brand equity. Full Story: Kantar
How to Succeed Using Influencer Marketing and Brand Collaboration
Three social media hacks you need to leverage your brand alongside accounts with large followings. Full Story: Entrepreneur
5 Marketing Tactics That Worked Brilliantly In 2021
Advertising in e-commerce is no longer as easy as it was a year ago. Last year, there was a significant change in the market: Apple adjusted its privacy policy for all iPhone users. Full Story: Forbes
9 Ecommerce Content Examples To Inspire Your Marketing Campaigns
Ecommerce content marketing is a great way to raise brand awareness, build trust, and make the sale. See who’s doing it right. Full Story: Search Engine Journal
Are you ‘content marketing’ or ‘constant marketing’?
So, you’ve invested heavily in content, posted it on your website and company social channels, and then… nothing. Full Story: Marketing Mag
Metrics That Matter: How To Measure Your B2B Marketing Success
Understanding the return on marketing investments is crucial to delivering effective marketing programs that achieve your company’s needs and goals. Full Story: Forbes
Why 2022 is the Year of First-Party Marketing for Retailers
First-party data has become like gold for marketers looking to provide consumers with the personalized experiences and messaging they’ve come to expect without the creepy third-party tracking that made it possible in years past. Full Story: Total Retail
7 leadership behaviors for marketing agility
Outcome-driven leaders focus on analyzing results as related to defined business goals, rather than individual productivity, arbitrary deadlines, tactics and the quantity of deliverables. Full Story: MarTech
Why Awareness, Nurturing and Trust Are Indispensable Components of Marketing
From a purely technical perspective, lead management is fairly straightforward. Full Story: CMSWire
Got a New Business Idea? 5 Rules to Help You Bring It to Market
What many of those new business owners will soon learn is that ideas are easy but execution is infinitely harder. It’s why two-thirds of the 4.4. million new companies will fail within two years. Full Story: Inc. Magazine
Need a TikTok Marketing Strategy? Here’s How to Get Started
More than 755 million monthly users—twice the size of the U.S. population. That’s the forecast from Insider Intelligence on how many people TikTok will reach in 2022. Full Story: Adweek
A Quick Guide to Online Local Marketing for Your Business
Are you looking for ways to expand your online presence? Want to improve your online marketing and generate more local inquiries? Full Story: Social Media Today
5 Reasons It May Be the Right Decision to Keep Your Business Small
Is your business big enough for you? Often times growing is not the best option. Full Story: Inc. Magazine
5 ways to improve MSP marketing and sales
Review these tips to get a better understanding of the people, process and tools you’ll need to bolster what has been a traditional weakness among service providers. Full Story: TechTarget
8 Fun & Engaging Content Marketing Trends In Hospitality
The hospitality industry is bouncing back. Use these 8 tips to maximize revenue and increase customer retention and satisfaction. Full Story: Search Engine Journal
This Is the Most Important Marketing Question You Will Ever Ask
t’s a hard question to answer, but you’ll need to grapple with it over and over again. Because let’s be honest: Full Story: Entrepreneur
The Art Of Data-Driven Marketing
Historically, the marketing field has attracted creatives of all kinds, those who like to dream and tell stories and create art. Full Story: Forbes
Digital Marketing: How Far We’ve Come… And How Far We Have To Go
Since its genesis decades ago, marketing has undergone a series of metamorphoses with the rise of the telephone, followed by television, personal computers and the internet. Full Story: Forbes
Are Lead Generation Days Over for B2B Marketers?
B2B buying today is led by complex committees seeking more control over the buying process. Full Story: CMSWire
‘Everything on your wishlist is already here’: The rise of supply chain marketing
As the supply chain has gone from an afterthought for shoppers to the subject of memes, more brands are using their supply chain woes — or lack thereof — to promote sales. Full Story: Modern Retail
Ensuring success in 2022 and beyond with B2B marketing
Integrating traditional marketing with virtual media will be key to the success of B2B marketing in the years to come. Full Story: Moneycontrol
The acceleration of the fourth Industrial Revolution (4IR) amid the pandemic has changed the way people consume media and forced businesses to rethink their marketing practices. Full Story: BusinessLIVE
How Technology Is Changing The Modern Marketing Norms
Technology is becoming a big part of our lives! Full Story: Technology Times
Is Affiliate Marketing useful for you?
Affiliate Marketing is a marketing solution for every business. Full Story: PRWire
Business Strategy For The High Inflation Economy
Companies around the world are feeling inflation, especially companies in the United States. Full Story: Forbes
5 Things Entrepreneurs Can Do To Be More Successful
Entrepreneurs and business owners aren’t known for conformity. They go against the grain because settling for what already exists is less appealing than paving new paths. Full Story: Forbes
Filling Digital Marketing’s Skills Gap
Digital marketing continues to be a priority for US-based marketers in 2022, according to a recent CMO survey. Full Story: Forbes
Digital Marketing Steps That Small Businesses Need To Take To Thrive
Entrepreneurs and owners of businesses of any size know that driving more traffic, sales, and leads is of the utmost importance. Full Story: Forbes
5 Best Digital Marketing Campaigns of All Time
One of the best ways to find inspiration for your marketing initiatives is to look back at some of the best digital marketing campaigns over the years. Full Story: TechRadar
