5 Must-Haves For Your Law Firm’s Digital Marketing Strategy

In this article, we review five key areas to focus on when considering a go-forward plan for your law firms’ marketing. Full Story: Entrepreneur

B2B Marketing Trends: The Top Seven Focus Areas

The world we operate in today is far more complex than it has ever been for B2B marketing professionals. Full Story: Forbes

Employer Branding Is the New Marketing Imperative

Brands are now knee-deep in social and political issues that, until recently, they wouldn’t have touched with a barge pole. Full Story: MIT Sloan Management Review

As Gen Z’s Buying Power Grows, Businesses Must Adapt Their Marketing

Businesses are constantly wanting to know what’s the best way to market to the largest audiences. Full Story: Forbes

A Community-First Approach Is Key to Successful Web3 Marketing. Here’s Why.

This article explores the differences between Web2 and Web3 marketing, what techniques work and what do not for NFT projects. Full Story: Entrepreneur

Event-Led Growth, A Powerful B2B Marketing Strategy: Mark Kilens on Marketing Smarts

If you’re still thinking of events as large, lavish ordeals that happen only once or twice a year, it’s time to update your mindset. Full Story: MarketingProfs

How Data Security Shifts are Driving New Marketing Mandates

As data privacy becomes more top-of-mind for consumers, it needs to become a more global concern within retail organizations, especially within marketing… Full Story: Retail TouchPoints

Using Generational Marketing to Improve Communications

Marketers must work harder than ever to establish that all-important connection with their customers so they can foster loyalty and build trust. Full Story: WhatTheyThink

Why You Should Be Marketing With Joy

We are all familiar with joy. And of course, we all love to experience it. Full Story: Forbes

As AI Takes On Marketing Tasks, How Can Marketers Prepare?

Artificial intelligence tools are becoming more sophisticated every day. I think anyone in marketing or a related field is at risk of seeing their career cut short. Full Story: Forbes

How (And Why) To Build A Product Marketing Strategy Around Your Customer Lifecycle

Our flagship product. The bestseller. The one we’re known for. We built our business around the wired bra. Full Story: Inc. Magazine

5 top digital marketing trends

Here are five trends in digital marketing as told by researchers from MIT Sloan School of Management. Full Story: Becker’s Hospital Review

Marketing Start To Finish: How To Track The Entire Journey

You’ve just had your best month ever. You’re ecstatic that your business is booming. Full Story: Forbes

How to Integrate Data-Driven Content Marketing Into Your Content Strategy

The meteoric rise in the impact of content in the role of business has led to businesses maximizing content marketing in different dimensions. Full Story: Entrepreneur

Influencer marketing: The Ultimate Guide

Today’s consumers are digitally confident, purpose-driven, informed and focus on interacting with brands that align with their values. Full Story: Deccan Herald

How to get started with video marketing

Video-enhanced real estate listings generate 403% more interest than those without, and while video marketing is extremely powerful for agents, it remains highly underutilized. Full Story: Chicago Agent Magazine

15 Growth Marketing Trends Businesses Leaders Should Consider

Growth marketing trends in particular offer businesses the chance to test out new initiatives that might resonate with their current client base while also attracting new prospects. Full Story: Forbes

How To Build Your Content Marketing Strategy for the Future

The conversation around content creation and strategizing is trending, with many companies debating whether they need a content marketing strategy or whether it’s a waste of time, money, and resources. Full Story: The Drum

6 Ways to Encourage Word-of-Mouth Marketing

It’s free and effective. Here’s how to inspire satisfied customers to talk you up. Full Story: ASI Central

Who has more power in marketing: brands or influencers?

For decades, brands have held the power and had their say over the creative direction of their advertising. Full Story: The Drum

Small Business Marketing: How To Safely Try New Strategies

Discover tested marketing strategies that align with your small businesses to help you maximize marketing ROI. Full Story: Search Engine Journal

5 Tips to Launch a Content Marketing Program Faster (and With Fewer Resources)

Launching a content marketing program is easier than you think. Here’s why you shouldn’t wait. Full Story: Entrepreneur

Is It Time for a Marketing Plan Makeover?

In last month’s column, we talked about how generational characteristics can inform your marketing messaging. Full Story: RISMedia

Getting started with the Agile Marketing Navigator: Building a Marketing Backlog

Here’s the next step on your Agile Marketing Navigator journey: How to create a transparent, shared backlog of relevant and impactful work. Full Story: MarTech

The 8 Best Careers in Digital Marketing You Can Apply For

Want to start your career in digital marketing, but are unsure which field is right for you? Here are the best digital marketing careers to consider. Full Story: MakeUseOf

5 Content Marketing Tips to Hit All Your Goals

Content is core to marketing, but it only works if you create and distribute the right stuff. Here’s your playbook to do it. Full Story: Entrepreneur

How Creator Marketing Transcends Advertising to Drive Commerce

When marketers dip their toes into influencer marketing, many think of creators as just another advertising channel. Full Story: Talking Influence

Different Types Of Face-To-Face Marketing And Its Benefits

There are many different types of face-to-face marketing, and each one has its own unique benefits. Full Story: BBN Times

How software development is improving marketing strategies

Marketing practices and knowledge are changing due to the latest technological innovations. Full Story: Analytics Insight

The next generation of marketing tools is here

If you have ever wondered how longtime agents get buyers and sellers to think of them, and only them, when it comes time to make a move in real estate, keep reading. Full Story: Chicago Agent Magazine

Accelerate Growth by Seeing Your Business Through Your Clients’ Eyes

Being a client of my company before becoming its CEO helped me take the business to new heights. Full Story: Entrepreneur

What is account-based marketing today and how has the space evolved?

Account-based marketing is evolving rapidly. Here are seven of the top developments in the space. Full Story: MarTech

Is Your Intake Process Set Up To Maximize Marketing Conversions?

Business owners who invest heavily in marketing and advertising are obsessed with ROI, and rightfully so. Full Story: Forbes

Five Questions Every Executive Who Signs Off On Marketing Campaigns Should Ask Themselves

Mea culpa here: No one is more guilty of becoming enamored with how their campaign looks than marketers themselves. Full Story: Forbes

Maximizing Content Strategy To Conquer Your Marketing Demons

Content marketing has become an essential business requirement in the new normal of business. Full Story: Forbes

How To Attract Customers With Inbound Marketing

Most of us are familiar with outbound marketing—it’s what we see most often. It broadcasts outwardly using tactics such as traditional paid advertising, trade shows, email blasts and cold calls. Full Story: Forbes

How to Grow Your Business with the Help of Digital Marketing

There’s nothing wrong with a newspaper feature or a billboard, but if you really want to grow your business, you need digital marketing assistance. Full Story: Inc. Magazine

Ethics In Marketing: We Can Say Something, But Should We?

It’s no secret that, for businesses and individuals, communicating is easier than ever today. Full Story: Forbes

Experts Reveal Game-Changing Ways To Power Up Personalised Marketing

For years, brands have been perfecting personalisation strategies that resonate with consumers and make them feel like individuals. Full Story: MarTech Series

Fine-tune your marketing message

Marketing and promotion are not two strengths that most small businesses can claim. Full Story: Talk Business & Politics