Measuring Marketing Effectiveness: What You Need To Know
Learn how you can leverage data to improve your ability to predict the success of your marketing campaigns. Full Story: Search Engine Journal
Why 1 Out Of 3 Job Notifications Is For Digital Marketing?
Digital marketing, apart from glamour and fun, is a serious arena of marketing that is expanding with an increasing growth in the web space. Full Story: Entrepreneur
6 Alternative Marketing Tactics Your Brand Can Use to Pull Ahead of the Competition
As the digital landscape evolves, new marketing tactics emerge. Here are five alternative strategies businesses can use to stand out. Full Story: Entrepreneur
10 Ways To Develop A Successful Multilayer Digital Marketing Campaign
From the living room to the C-suite, people want to engage with companies in multiple ways—through email, social media, phone and in conversation. I’ve found this to be true in marketing as much as in daily life. Full Story: Forbes
3 Tips on How to Maximize Twitter Video for Marketing
Video is the most engaging content format, across all platforms, and while short-form clips are the focus of the moment. Full Story: Social Media Today
3 rules for doing influencer marketing right
With all the buzz about influencer marketing, it’s important to take a step back to reflect. Ask yourself, why are social media celebs the right vehicle to share my message. Full Story: PR Week
Should We Have An Oath Of Ethics For Marketing And PR Professionals?
From droughts and floods to wildfires and from rising temperatures to hurricanes, the current and potential impacts of climate change are on display everywhere. Full Story: Forbes
For effective marketing, concentrate on the product, not the numbers
Think of this as your minimum viable audience, a strategy that advocates focusing your marketing energy on a mindset rather than an arbitrary number. Full Story: Mail & Guardian
Researching And Marketing In The Early Stages Of Entrepreneurship
Becoming an entrepreneur is a dream for many. But, it remains just a dream for the vast majority. Full Story: Forbes
The Six Segments Of Your Marketing Budget
It requires a great deal of work to budget, measure and analyze your marketing strategy to understand where resources should be spent. Full Story: Forbes
LIMITED-TIME OFFER MARKETING STRATEGY—WHAT BRANDS NEED TO DO THIS FALL
The link between consumer interest and expenditure is not inevitable if companies fail to demonstrate added value. Full Story: Ad Age
14 Ways To Prepare For The Future Of Video Marketing
Regardless of the medium or the age of the audience, telling a story is one of the fastest ways to intrigue, inform and influence people. Full Story: Forbes
The Role Of Marketing In Today’s Executive Decision-Making Ecosystem
Great companies have great leadership: not just in the CEO’s seat, but across the entire C-suite. Full Story: Forbes
The New SaaS Startup Strategy (And Why Marketing Starts On Day One)
There are a few other steps in there, but you get the drift. Marketing traditionally has been the last priority for startup founders. Full Story: Forbes
How much should a B2B software startup spend on marketing?
Executing a startup idea is one thing, but getting people to believe in, pay money and want to work for it is another — that’s where marketing comes in. Full Story: Sifted
Stop wasting money on influencer marketing
Fringe cultures and outlier groups have always been present but, for the first time, these communities are coming together in unprecedented ways. Full Story: Campaign US
8 Opportunities For Retailers In Text Message Marketing Strategies
When you reflect upon an exceptional customer experience you’ve had, what made that instance so special and unique? Full Story: Forbes
Five Digital Marketing Roles To Keep In-House
A universal truth: A leader is only as strong as their team. Full Story: Forbes
Sales and marketing misalignment knocks revenue – Highspot
A major new international report has identified a number of common “pain points” business owners can address in order to maximise revenues. Full Story: The Business Magazine
Marketing to Gen Z: Subcultures are the New Demographics
Mass marketers be warned: in a new study by Horizon Media, 91% of 18–25-year-olds say there’s no such thing as ‘mainstream’ pop culture. Full Story: MarTech Series
The Role Of Content In Your Marketing Campaigns
Emerging competition has pushed marketing to look beyond the obvious and paved the way to learn afresh and experiment with things. Full Story: Forbes
5 Types of Content That Will Draw People to the Metaverse
Here are the five types of content your brand needs to succeed in the metaverse. Full Story: Entrepreneur
Marketer’s Cheat Sheet: How To Maximise Your Mobile Strategy
It’s a curious case that marketers would choose to put such little significance in a portion of the marketing world that carries such weight. Full Story: B&T
Five Digital Marketing Roles To Keep In-House
A universal truth: A leader is only as strong as their team. No matter what you are aiming to accomplish in digital marketing—or any marketing, for that matter—you will have difficulty getting there if you do not have talented and reliable teammates to depend on. Full Story: Forbes
Top 5 trends for the future of marketing
Trends for the future of marketing prioritize meeting customers where they are — primarily, on their phones — and embracing innovative technologies, such as nonfungible tokens. Full Story: TechTarget
10 Music Marketing Commandments To Consider For 2023
It’s strange to admit that most of the music marketing industry seems to gravitate toward a handful of strategic vectors. Full Story: Forbes
It’s Time to Recession-Proof Your Marketing Strategy
There’s an old adage that says, “you have to spend money to make money,” and this is certainly true during a recession. Full Story: MarTech Series
How Keyword Research And Search Intent Are Becoming Vital To Marketing Strategies
In today’s digital age, SEO isn’t an optional marketing strategy. It’s essential. Full Story: Forbes
Marketing 101: Get The Right People In The Room
We’ve all seen an unfortunate or offensive brand campaign and thought, “How did that get approved?” Full Story: Forbes
Are influencer marketing agencies eating into the creative agency pie?
Earlier this year, we reported that the number of brands spending more than 30% of their total marketing budget on influencer marketing has increased to 25.4% this year, up from 21.4% in 2021. Full Story: Marketing Interactive
5 Steps for Creating a Content Marketing Strategy That Drives Business Results
Here are five crucial steps your brand should take to create a content marketing strategy that grows your business and drives results. Full Story: Entrepreneur
How extended reality tactics can benefit your marketing strategy
Many marketers are feeling a bit burned by metaverse promises. Full Story: VentureBeat
7 Tips for Small Business Marketing
If you want to get your small business off the ground, you know how important it is to attract new customers. Full Story: ReadWrite
5 Steps for Creating a Content Marketing Strategy That Drives Business Results
Here are five crucial steps your brand should take to create a content marketing strategy that grows your business and drives results. Full Story: Entrepreneur
5 Common Mistakes To Avoid In Content Marketing
Content marketing can be a great way to engage with your target audience. Full Story: Forbes
What is a marketing mindset and what are its benefits?
In order to be successful, modern marketers need the right knowledge, skills and mindset. Full Story: Econsultancy
The 2023 Digital Marketing Salary Guide is here
The way companies evaluate and set salaries is evolving. Get the digital marketing salary trends business leaders and job seekers need as they plan for success. Full Story: Search Engine Land
Marketing Plan 2023: The Year Everyone Quits
What’s the biggest trend for which marketing leaders should be aware? Employee mobility. Full Story: CMSWire
Content Marketing: The Dos and Don’ts
Every marketer knows that content is king. However, when it comes to content marketing, many businesses are having difficulties leveraging the true potential of content. Full Story: TechSpective
7 marketing tips to effectively explain a complex product or service
By taking the time to understand your audience and meet them where they are, you’ll make tremendous strides in simplifying your complex product or service in a way that inspires them to take action. Full Story: The Business Journals
