By Integrated Marketing Platform   | September 18, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Marketing And Sales Communication Is Broken—Here’s How To Fix It

Digital marketing and digital transformations are hot topics. Full Story: Forbes

The Three Pillars Of Content Marketing Strategy

Unlock success with core content marketing pillars: communication, experiences, and operations. Full Story: Search Engine Journal

5-Step Framework For Any Marketing Play

In any economy, efficiency is important. Full Story: Forbes

6 Marketing Mistakes Small Businesses Should Avoid

Marketing is an expense, but it can also be considered an investment in the success of your small business. Full Story: Nasdaq

Marketing Strategies To Retain B2B Customers In A Volatile World

Recession rumblings. Inflation. Market volatility. Businesses of all sizes and across all industries are navigating a seemingly endless onslaught of economic challenges. Full Story: Forbes

How To Bridge The Gap Between Sales And Marketing To Improve Revenue Growth

Sales and marketing misalignment is a sad reality for many B2B companies. Full Story: Forbes

SOCIAL MEDIA

Marketing And Sales Communication Is Broken—Here’s How To Fix It

Digital marketing and digital transformations are hot topics. Full Story: Forbes

The Three Pillars Of Content Marketing Strategy

Unlock success with core content marketing pillars: communication, experiences, and operations. Full Story: Search Engine Journal

5-Step Framework For Any Marketing Play

In any economy, efficiency is important. Full Story: Forbes

6 Marketing Mistakes Small Businesses Should Avoid

Marketing is an expense, but it can also be considered an investment in the success of your small business. Full Story: Nasdaq

Marketing Strategies To Retain B2B Customers In A Volatile World

Recession rumblings. Inflation. Market volatility. Businesses of all sizes and across all industries are navigating a seemingly endless onslaught of economic challenges. Full Story: Forbes

How To Bridge The Gap Between Sales And Marketing To Improve Revenue Growth

Sales and marketing misalignment is a sad reality for many B2B companies. Full Story: Forbes

SEARCH ENGINE

Embracing The Power Of SEO And Marketing

Businesses strive to stand out in a digital realm teeming with endless possibilities. Full Story: Forbes

SEO content optimization: How to rank higher and convert better

Discover the complete process of SEO content optimization using both hands-on techniques and advanced SEO solutions. Full Story: Search Engine Land

How To Optimize Your Business Website For Core Web Vitals: Improving User Experience And SEO

In our modern age defined by ones and zeros, the significance of a finely tuned business website cannot be overstated. Full Story: Forbes

When your business doesn’t need SEO

Discover five reasons why SEO might not be the best fit for your business, from budget limitations to the need for immediate results. Full Story: Search Engine Land

YouTube SEO: 15 Top Tips

YouTube SEO, or Search Engine Optimization, plays an important role in boosting the visibility and reach of your videos on the platform. Full Story: Small Business Trends

How Good Website Design Boosts SEO Ranking

Good website design and SEO are two crucial factors that can make or break a websites success. Full Story: Benzinga

MOBILE MARKETING

What Is Mobile Marketing?

Welcome to our “Definitions” series, where we break down complex topics in the world of marketing and make them easy to understand. Full Story: Cellular News

How ChatGPT is shaping the future of mobile marketing

The growing adoption of artificial intelligence (AI) is transforming industries around the world, Full Story: Mobile Marketing

A Developer’s Guide To Enterprise Mobile App Development

This all-inclusive guide empowers you to navigate enterprise mobile app development from concept to deployment using the best open source tools. Full Story: Open Source For U

Why now is the right time to implement SMS marketing

Leading brands are embracing SMS marketing to engage customers in increasing numbers and in increasingly personal, relevant ways. Full Story: Martech

DIGITAL SIGNAGE/ SCREEN MEDIA

5 reasons digital signage is better than email

Is your message getting through? Full Story: Digital Signage Today

Content that dances: a digital signage design primer

Every week, Omnivex shares digital signage design tips on social media. Full Story: Digital Signage Today

Boost Your Foot Traffic With Videos Displayed On Digital Signage

Consumers are exposed to more ads than at any other time in history. Full Story: Retail Customer Experience

How Digital Signage is Revolutionizing Customer Engagement in Real-Time

In the modern business landscape, digital transformation is more than just a buzzword; Full Story: CMS Wire

EMAIL MARKETING

28 Powerful Email Marketing Statistics YSK

Email marketing is one of the most effective tools to reach customers and engage with them. Full Story: readwrite

Timing Your Success: When Is the Right Time to Start an Email Marketing Business?

Email marketing has emerged as one of the most effective digital marketing channels for businesses of all sizes. Full Story: On The Spot News

10 CRM Email Marketing Software Platforms to Consider

Generate leads and engage customers using email marketing tools. Explore free and paid services for small businesses. Full Story: U.S. Chamber

What Is Acquisition Email Marketing in 2023?

With marketing budgets plummeting, acquisition email campaigns deserve a second look. Full Story: AIThority

Top Strategies For Email Campaign Optimization

Engaging with subscribers isn’t just about sending emails—it’s about cultivating meaningful relationships. Full Story: startupguys

E-COMMERCE

How To Succeed Where Many E-Commerce Sellers Fail After Q4

For e-commerce sellers of all stripes, Q4 is a big time of year, with massive promotions, sales and discounts running throughout the holiday season. Full Story: Forbes

AI and E-commerce: Simplifying the Sales Process

AI can help e-commerce stores provide a unique shopping experience, serve customers at all times, and spot trends in their sales data. Full Story: U.S. Chamber

Main Issues Surrounding E-Commerce in 2023

E-commerce is a lucrative channel for consumer product companies, as it offers access to a large and diverse customer base, Full Story: Marcum

Beyond Numbers: E-Commerce Analytics For Transformative Business Growth

Every click, view, and purchase is meticulously tracked in today’s rapidly evolving digital age. Full Story: Forbes

E-Commerce on social media and Fraud Prevention

Many people and businesses sell products through social media platforms. Full Story: Finextra

PUBLIC RELATIONS

Why It’s Vital To Measure The Impact Of PR Work

Measuring the impact of PR work isn’t the standard—to the detriment of companies. Full Story: Forbes

Nine Ways To Use PR To Attract And Close Deals

Any smart chief communications officer (CCO) can tell you that when strategizing with the head of sales and the CEO in a war room, Full Story: Forbes

How To Effectively Embrace AI In Public Relations And Marketing

Throughout history, novel technologies have frequently encountered skepticism and opposition. Full Story: Forbes

MARKET RESEARCH

Here’s Everything You Need To Know About Market Research

Market research is a process of gathering and analysing a market, including potential customers, competitors and industry trends. Full Story: Inc 42

How To Conduct Effective Digital B2B Market Research?

Market research is a crucial part of every business’s planning and decision-making process. Full Story: BBN Times

WEB DEVELOPMENT

What Is A Back-End Developer?

If you’re familiar with the world of web development, you may have come across the term “back-end developer” quite frequently. But what exactly does it mean? Full Story: Cellular News

Web Development Woes: Common Problems Clients Encounter When Creating Websites

Creating a website is an intricate process, one that includes various stages, Full Story: startup.info

The Dark Side of Web Development: Why You Should Be Prioritizing Shadow Code

In the fast-paced world of web development, staying ahead of the curve is paramount, Full Story: Security Boulevard

Embracing mobile first: 10 website development tips and strategies

Mobile users worldwide are projected to reach 7.49 billion by 2025, per Statista. Full Story: The Leader

How to develop a website with Google Bard

In the constantly changing and dynamic world of web development, Full Story: Geeky Gadgets

What Is Content Management System In PHP

Welcome to the world of content management systems (CMS) in PHP! Full Story: Robots.Net

MARKETING AUTOMATION

How Sales And Marketing Automation Can Drive Growth

Running a successful business is no easy feat, and for small-business owners, Full Story: Forbes

The Future Of Artificial Intelligence: Predictions And Trends

Can you picture a future where computers are capable of learning, reasoning and making decisions just like we humans do? Full Story: Forbes

Artificial Intelligence in Cybersecurity: Good or Evil?

Approaching generative AI from a security perspective. Full Story: CIO

The Power of Marketing Automation and CRM Integration

Marketing Automation and CRM Integration – What the Buzz Is About. Full Story: Digital Journal

Why B2C Brands Should Leverage Predictive AI Alongside Generative AI

Generative artificial intelligence is currently at the center of conversations around the world. Full Story: Forbes

ANALYTICS & BUSINESS INTELLIGENCE

The Value of Moving AI and Analytics to the Front Office

Side effects. Usually, deemed negative, right? While typically undesirable, side effects can produce positive benefits as well. Full Story: Destination CRM

Six ways artificial intelligence can transform e-commerce marketing campaigns

Mobile marketing analytics platform Adjust shares six ways to utilize artificial intelligence (AI) in e-commerce marketing campaigns, Full Story: Mobidictum

How Large Language Models Change Every Facet of Business Intelligence

Large Language Models (LLMs) have transformed the business landscape, automating unstructured data analysis, enhancing customer support with chatbots, Full Story: Techopedia

BRANDING AND DESIGN

Understanding the Power of Design and Branding

Design and branding are not just buzzwords in the business world; they are the lifeblood of successful companies. Full Story: River Journal

Common Branding Mistakes Small Businesses Make

In our series Selfmade U, we’ll tackle the most common questions and pain points that come up for business owners with tips and tricks from Selfmade, Full Story: Brit.Co

The power of personal branding: Why you need to invest in it now

Sports icon Serena Williams is one of the greatest tennis players of all time and worth an impressive $250m. Full Story: Bizcommunity

How to Improve Your Shop’s Brand Image

Branding involves crafting a unique identity and leaving a memorable mark on your company from the eyes of your customers. Full Story: TireReview

VOICE STRATEGIES

How to use Siri?

One of the key aspects of making the most out of Siri’s AI features is customizing the experience to fit your unique needs and preferences. Full Story: Data Conomy

Is Alexa secretly listening to your private conversations?

Do you ever wonder if your smart devices are spying on you and sending your data to advertisers? Full Story: Fox Bangor

6 Tips to Fix Siri Not Working on Apple Watch

Are you having trouble talking to Siri on your Apple Watch? Follow these troubleshooting steps. Full Story: Make Use Of

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