By Integrated Marketing Platform | October 16, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
The Importance Of Integrating Digital And Traditional Marketing
It’s the digital age. Between work, shopping and entertainment, we’re online several times a day. Full Story: Forbes
5 Marketing Principles To Maximize SEO Effectiveness
Learn how to adapt to the evolving digital landscape and future-proof your brand’s organic success with these 5 essential building blocks. Full Story: Search Engine Journal
How to Develop a Successful Content Marketing Strategy
Many new businesses struggle to generate leads. Full Story: readwrite
3 Reasons You Should Be Using Video in Your Marketing
It’s no secret that technology has (drastically) changed the way we communicate. Full Story: DelawareToday
55 Free Marketing Tools For Any Small Business To Use
Marketing is crucial for small businesses, but tight budgets can be a challenge. Full Story: Small Business Trends
Personal connection is key to your marketing team’s success
Here are some questions you can ask to learn about your team members’ motivations and build a solid foundation of trust and respect. Full Story: Search Engine Land
SOCIAL MEDIA
The Ultimate Checklist for Social Media Success
Looking to keep your social media marketing efforts on track, and ensure that you capitalize on all available opportunities? Full Story: Social Media Today
The Benefits And Risks Of Automated Social Media Posting
Content saturation is a real and persistent challenge in social media, Full Story: Forbes
Facebook Updates: Changes That Affect Marketers
Are you up to date on changes from Facebook? Full Story: SocialMedia Examiner
15 Comms Pros Share Where Their Brands Post On Social Media (And Why)
Social media has emerged as a powerful tool for building and nurturing a company’s brand identity. Full Story: Forbes
New social media features and updates to know this week
Rumblings of paid ad-free versions of major apps, plus updates to TikTok, Threads and X. Always X. Full Story: PR Daily
SEARCH ENGINE
How to prepare for Google SGE: Actionable tips for SEO success
Curious how Search Generative Experience will impact your organic traffic? Full Story: Search Engine Land
Google Trends: How To Use It For SEO & Content Marketing
Google Trends offers insights into how users search, in this guide we cover advanced methods to leverage Google Trends for SEO and content planning. Full Story: Search Engine Journal
Get insights on how to narrow your focus, cater to specific market needs, and differentiate yourself in the competitive SEO industry. Full Story: Search Engine Land
How To Use AI To Enhance Your SEO & Create Better Content
If you’re looking for ways to use AI to create high-ranking, effective content for your business, you’ll want to watch this on demand webinar. Full Story: Search Engine Journal
SEO Tools and Technologies Transforming Startup Growth
In the fast-paced digital landscape, startups are constantly seeking innovative ways to expand their online presence and reach a broader audience. Full Story: Techiexpert
DIGITAL SIGNAGE/ SCREEN MEDIA
5 ways to create engaging digital signage content and make your brand stand out
In a digital signage world crowded with brands, making your display stand out is crucial. Full Story: Digital Signage Today
EMAIL MARKETING
Secret Tricks you Didn’t Know your Email Marketing Platform Could Do for You
Harness the full potential of email marketing with a platform that gives you the tools you need to deliver targeted, relevant, and effective communications. Full Story: Martech Series
If you’re looking to succeed online you’ll need a big market. Full Story: Small Business Trends
4 Ways to Prepare Your Email and SMS Marketing for the Holidays
When it comes to maximizing holiday sales from your email and SMS marketing programs, Full Story: Total Retail
Using These 10 Phrases in Your Email Marketing May Keep you from Success
Marketers have to be careful when drafting emails to avoid having them be triggered as spam. Full Story: Small Business Trends
Email Marketing Automation: Tips and Tricks with the Top 3 Services
Email marketing automation has revolutionized the way businesses communicate with their audience. Full Story: TechBullion
14 Professional Email Subject Line Examples
Email subject lines should provide a short but informative peek at the message you’re sending. Full Story: Small Business Trends
E-COMMERCE
How Retailers Can Rebuild Brand Loyalty Through E-Commerce Delivery
The Covid-19 pandemic ushered in an unprecedented era of brand disloyalty. Full Story: Forbes
4 E-Commerce Metrics You Aren’t Measuring … But Should Be
As with any hypercompetitive field, e-commerce strategies are constantly evolving. Full Story: Total Retail
How E-Commerce Brands Can Personalize The Payment Process
Bringing a customer to the point of purchase is like a marathon runner making it to the finish line: Full Story: Forbes
Avoid These 3 Common E-Commerce Shipping Mistakes Ahead of 2024
The Covid-19 pandemic reportedly accelerated the shift to digital shopping by about five years. Full Story: Inc
15 Agency Pros Share Tips For Leveraging Seasonal E-Commerce Products
For a busy e-commerce seller, staying ahead of the competition and maintaining a steady stream of revenue can be a challenging endeavor. Full Story: Forbes
PUBLIC RELATIONS
PR In A Tough Economy: Tactics For Thriving In Uncertain Times
When the economy stumbles (and 2023 has been a wild ride in terms of uncertainty), businesses often scramble to cut costs to weather the storm. Full Story: Forbes
8 Tips for building a better Digital PR Strategy
How do you make your PR strategy even more effective? Full Story: itwire
Businesses – and their PR teams – are always looking for a competitive edge. Full Story: dorset biz news
WEB DEVELOPMENT
Guide To Becoming a Python Developer
Here is an ultimate guide to becoming a Python developer. Full Story: Analytics Insight
The Importance of Javascript in Web Development
In the world of web development, Javascript plays a crucial role in creating dynamic and interactive websites. Full Story: Clayton County Register
Advantages and Disadvantages of Deactivating JavaScript in Your Web Browser
Exploring the pros and cons of deactivating JavaScript in your web browser. Full Story: Analytics Insight
What should I learn first Python or C++?
Deciding on your first programming language can be a daunting task, Full Story: Game is Hard
Kotlin vs. Scala: Which one is right for your project?
As general-purpose programming languages, both Scala and Kotlin have a lot to offer. Full Story: TechTarget
MARKETING AUTOMATION
AI in marketing: How to balance automation and the human touch
Don’t let AI-driven technology replace authenticity. Full Story: Martech
The 15 Best AI Content Marketing Tools to Boost Your Business
In this digital technological world, many of us believe that staying ahead of the curve is crucial, Full Story: GeeksMint
4 Rules to Preserve Brand Trust When Using AI in Digital Marketing
How do we maintain trust in our brands with AI in digital marketing, Full Story: Cmswire
Is Artificial Intelligence Right For Your Business?
Artificial intelligence (AI) has evolved to become a cornerstone of the business landscape, Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
Unlocking Enterprise Value: The Power of Business Intelligence and System Integrators
Data has emerged as a strategic asset that holds the key to unlocking enterprise value , Full Story: CIO Applications
BRANDING AND DESIGN
What Is A Personal Branding Statement And Do I Need One?
“The world will ask who you are, and if you do not know, the world will tell you.” Full Story: Forbes
Adobe Releases New AI Models Aimed at Improved Graphic Design
Adobe Inc. announced new versions of its generative artificial intelligence model. Full Story: BNN Bloomberg
VOICE STRATEGIES
Unlocking Alexa’s hidden powers: 10 things you didn’t know you could ask Alexa
In the age of smart technology, Amazon’s Alexa has become a ubiquitous presence in millions of households worldwide. Full Story: Silversurfers
How to make Siri use WhatsApp instead of Messages in iOS 17
In iOS 17, you can choose which app you want to use after dictating your message. Full Story: appleinsider
Google Assistant with Bard: Features, abilities, and more explained
All about Google’s new AI assistant Bard, how it works, when it releases, and much more! Full Story: Android Authority
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