Kelowna’s Best Integrated Marketing Agency – Insights March 25, 2024

By Integrated Marketing Platform   | March 25, 2024 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

5 Strategies To Create Inflation-Proof Marketing Campaigns

In today’s rapidly changing economic landscape, where inflation rates are above average, Full Story: Forbes

How Google’s AI Search Will Change Marketing Strategy

Social media is vital to marketers, but many users are getting tired of it. Full Story: Forbes

Product Marketing Strategy: How to Build Multi-Million Dollar Businesses

Wondering how to successfully launch a new product? Looking for a proven framework to model? Full Story: SocialMedia Examiner

AI And Marketing: To Lean Into Or Lean Away?

Studies show that socially conscious consumers are willing to pay more for goods from brands that are committed to environmental sustainability. Full Story: Forbes

5 Trends Shaping the Next Generation of Digital Marketing

These IT platforms offer a unique opportunity for brands to connect organically with their demographic by partnering with influencers who boast a loyal following. Full Story: Entrepreneur

Psychological Principles In AI-Augmented Marketing

The integration of artificial intelligence (AI) in digital marketing has not only supercharged the field with fast-moving technology. Full Story: Forbes

Ethical marketing: Building trust and consumer engagement in the digital age

Explore how brands use ethical marketing to connect with conscious consumers. Full Story: SmartBrief

SOCIAL MEDIA

24 Facebook statistics marketers should know in 2024

Know whether your target audience is still on Facebook? Or if you should keep investing in Facebook ads? Full Story: sproutsocial

10 Social Media Marketing Tools: An Ultimate Guide

Efficient social media marketing demands proper tools, which not only save time but also enhance strategy execution and performance tracking. Full Story: simplilearn

Social Media vs. Direct Mail: Adopting a Holistic Approach in the New Era of Marketing

In the age of digital prominence, the battle between social media and direct mail services as marketing channels intensifies. Full Story: MediaVillage

The complete guide to social media campaigns [+ 4 examples for 2024]

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. Full Story: sproutsocial

SEARCH ENGINE

2024 SEO Tools & Tactics To Refresh Your Strategy & Boost Performance

Make your SEO strategy a success with generative AI and Google’s Search Generative Experience. Full Story: Search Engine Journal

5 Key Enterprise SEO And AI Trends For 2024

Stay ahead of the game with these 2024 Enterprise SEO trends. Full Story: Search Engine Journal

Is SEO Worth It for Small Businesses?

Is SEO the key to the success of small businesses? Explore the benefits and strategic insights that make it a worthy investment. Full Story: Entrepreneur

Assessing the Impact of AI-Driven Web Browsing on SEO and Marketing

Understanding search engines’ operational mechanisms and its implications on user behavior, click-through rates and marketing effectiveness is crucial. Full Story: CMS Wire

7 Proven Steps for Achieving Search Engine Dominance

In the digital age, the virtual battleground of cyberspace stands as the proving ground for businesses. Full Story: Intelligent Living

MOBILE MARKETING

Top 8 Mobile App Development Trends for 2024

Discover the leading top 8 mobile app development trends for 2024. Full Story: WhaTech

Mobile App Security: Balancing protection and user experience

Data from Statista, a data and business intelligence platform, Full Story: Back End News

DIGITAL SIGNAGE/ SCREEN MEDIA

Designing your digital signage ecosystem for success

Industry experts share insights for the seven top strategies to build your digital signage ecosystem for success, whatever your project. Full Story: Digital Signage Today

Taxi TV To Brands: Don’t Curb Your Enthusiasm For DOOH

Whether taxi riders like it or not, backseat screens are ad inventory, too. Full Story: ad exchanger

EMAIL MARKETING

5 Benefits of Email Marketing in 2024

When was the last time you opened up an email from a brand you liked because the subject line said a product you considered buying is now on sale? Full Story: Forbes

The 2024 guide to email deliverability

This 10-minute guide walks you through everything you need to know about email deliverability to ensure your recipients are getting the messages you send. Full Story: Martech

10 Email Marketing Tips To Grow Your Business in 2024

The role of email marketing is to communicate and engage with your customers. Full Story: Forbes

10 Email Marketing Strategies To Expand Your Company In 2024

Email marketing’s purpose is to interact and communicate with your target audience. Full Story: The Open News

100 Email Marketing Statistics Every Business Should Know

Email marketing is a powerful tool for businesses, allowing direct communication with customers and prospects. Full Story: Small Business Trends

E-COMMERCE

Five E-Commerce SEO Tips To Drive New Sales In 2024

The battle for customer attention is more fierce than ever as new e-commerce websites pop up every day. Full Story: Forbes

The Currency Of Trust: E-Commerce And Building Consumer Confidence

Trust can set a business apart—for better or for worse. Full Story: Forbes

AI and E-Commerce: Search Gets an Upgrade

Artificial intelligence has begun helping leaders take a byte out of sticky e-commerce problems. Full Story: Yahoo

How Generative AI Will Transform E-Commerce

Why the Need To Future-Proof Your Brand with Generative AI. A Comprehensive Look at the Future of Shopping. Full Story: KTLA

PUBLIC RELATIONS

Why PR Should Become A Priority For SMEs—And How To Make It Work

You might already be thinking about it, but with the rise of search generative experience (SGE), companies need to adapt to a new kind of SEO strategy. Full Story: Forbes

Taylor Swift’s PR Strategy: Lessons for Any Brand

Many brands turn to PR when they want to announce a new collaboration, product, or service, but, by far, the most successful use their PR strategy around the clock. Full Story: MarketingProfs

WEB DEVELOPMENT

What is MERN Stack? All You Need to Know

MERN stack is a collection of technologies that enables faster application development. It is used by developers worldwide. Full Story: simplilearn

5 Advantages of a Web Portal over Traditional Website for your Business

The dilemma between a website and a web portal for businesses lies in balancing simplicity with functionality. Full Story: NewsWatch

5 Free Coding Bootcamps To Consider In 2024

Coding bootcamps have sparked an entirely new way to learn front-end. Full Story: Forbes

Best Coding Languages for Tech Startups

Explore these best coding languages for Tech Startups’ success. Full Story: Analytics Insight

Why Learn PHP? Everything You Need to Know

PHP is a server-side scripting language that is widely used for web development and business application. Full Story: simplilearn

MARKETING AUTOMATION

AI-Powered Marketing Automation: Streamlining Workflows for Efficiency

Welcome to the world of AI-powered marketing automation – where innovation meets optimization for unparalleled success in the digital landscape. Full Story: Entrepreneur

The Journey From Automation To Personalization In AI-Driven Marketing

Indeed, in this rapidly changing world of digital marketing, the entry and growth of artificial intelligence (AI) are turning points that herald a new era of innovation, Full Story: Forbes

Integrating AI into the marketing strategy of small businesses

How AI can benefit your small business marketing strategy. Full Story: More Than Digital

ANALYTICS & BUSINESS INTELLIGENCE

Now Is the Time to Enable Self-Service Business Intelligence and Analytics

Discover how self-service BI can drive operational efficiency and reduce OpEx spend for businesses. Full Story: spiceworks

Top Power BI Skills for 2024: Key Skills Guide!

In recent years, there has been a noticeable demand for data experts who have business intelligence expertise. Full Story: simplilearn

BRANDING AND DESIGN

25 Graphic Design Tools That Will Transform Your Work [2024]

Graphic design tools empower creativity. Explore 25 top tools to enhance efficiency and unleash unlimited imagination in design projects. Full Story: simplilearn

How To Showcase Your Business Brand In 2024

Business branding is an important factor when it comes to the success of a company. Full Story: Talk Business

A complete guide to Adobe Illustrator’s AI tools

Get to grips with the latest generative AI features in Illustrator with our step-by-step tutorials. Full Story: Creative Bloq

VOICE STRATEGIES

Siri Could Become More Like Chat-GPT This Year: Here’s How

Siri has struggled to compete with its peers, but this year Apple’s voice-activated assistant could get a lot smarter. Full Story: CNET

What an Alexa red ring means and how to fix it

It’s never a good sign when a red light appears on your electronic device. Full Story: digitaltrends

Echo vs. Echo Dot: Which Amazon device should you buy?

All the info you need to make a wise choice. Full Story: Mashable

Engage with Integrated Marketing Platform’s Other Operations:

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Integrated Marketing Platform Inc.: www.IntegratedMarketing.pro