Kelowna’s Best Integrated Marketing Agency – Insights June 10, 2024

By Integrated Marketing Platform   | June 10, 2024 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

10 Website Marketing Strategies To Grow Your Business

Gone are the days when a website for a business was simply a digital business card. Full Story: Forbes

What is influencer marketing: An influencer strategy guide for 2024

Learn about the evolving world of influencer marketing in this guide from understanding the types of influencers to crafting effective strategies. Full Story: sproutsocial

10 Best AI Marketing Tools (June 2024)

Artificial intelligence (AI) tools are revolutionizing nearly every sector, including marketing. Full Story: Unite.Ai

11 Signs You Need To Niche Down Your Mass Marketing Efforts

Mass marketing can be a great way to build awareness for your product or service and start generating interest in what you have to offer. Full Story: Forbes

Data-Driven Marketing Works—So Why Don’t More B2B Marketers Do It?

In data-driven marketing (DDM), customer data is used to segment audiences and target more precisely, Full Story: Forbes

Make Waves: Five Successful Small Business Marketing Campaigns

Marketing can feel daunting—especially for small businesses that may not have the same resources as larger corporations. Full Story: Forbes

8 tips to adopt vertical marketing and drive SaaS growth

Find out how to transform your horizontal software into a vertical powerhouse with these targeted strategies. Full Story: Martech

SOCIAL MEDIA

Why Every Business Needs A Powerful Social Media Presence In 2024

In today’s digital age, simply having a website is no longer enough for businesses to effectively showcase their products and services. Full Story: Forbes

10 Best AI Tools for Social Media

Social media use only continues to grow, meaning so does the amount of valuable data and insights available to companies of all sizes. Full Story: Unite.Ai

7 Signs it’s Time to Hire a Social Media Manager

So, you run a business and are looking for more ways to market your products or services? Full Story: Cape Gazette

New social media features and updates to know this week

Including news from X, YouTube and TikTok. Full Story: PR Daily

SEARCH ENGINE

14 Tips For Keeping Up With Regular SEO And Algorithm Changes

With SEO and algorithm changes happening seemingly by the minute, Full Story: Forbes

Google’s AI Overview: Impact on SEO, Marketing, and Advertising

Marketing and advertising are experiencing an unprecedented era of transformation. Full Story: Marketing Profs

5 local SEO insights from Google’s API documentation leak

Local search takeaways from leaked Google API docs, covering video content, click behavior, local authority and more. Full Story: Search Engine Land

What Is SEM? Search Engine Marketing Guide

Ever wondered how some businesses consistently appear at the top of your search results? Full Story: Forbes

Top SEO & Content Marketing Trends To Future-Proof Your Strategy

If you’re looking to cut through the noise of constant SEO and content trends to drive success, don’t miss this webinar with Conductor. Full Story: Search Engine Journal

Google Search Console Complete Guide For SEO

Discover the power of Google Search Console for SEO. Learn how to use GSC to measure site performance, improve rankings, and troubleshoot issues. Full Story: Search Engine Journal

MOBILE MARKETING

What Are Best Practices for Mobile App Privacy?

In the digital age, ensuring data privacy is paramount, particularly in mobile app development. Full Story: Block Telegraph

In-House Or Outsourced: What’s Best For Mobile Advertising?

Consumers are increasingly making purchases on their smartphones or directly via brand apps. Full Story: Forbes

DIGITAL SIGNAGE/ SCREEN MEDIA

Purpose-first: Rules to create immersive digital signage content and experiences

The pace of tech has never been faster, and it’s hard to keep up in the digital signage industry (and life itself) as AI is poised to transform nearly every aspect of life, Full Story: Forbes

EMAIL MARKETING

10 Best AI Email Inbox Management Tools

In the age of information overload, managing emails can be a daunting task. With the advent of artificial intelligence (AI), Full Story: Unite.Ai

10 Must-Try Cold Email Marketing Tools for Explosive Outreach Campaigns

Cold email marketing tools are essential resources designed to streamline and optimize the process of reaching out to potential clients or customers via email. Full Story: Tech Bullion

E-COMMERCE

Squarespace Vs. Shopify (2024 Comparison)

With more than 2 billion people regularly shopping online, it makes more sense than ever to launch an e-commerce store. Full Story: Forbes

Is the e-commerce dream over?

In the fall of 2021, the height of the pandemic home boom, Business of Home published a guide for designers looking to get into e-commerce. Full Story: Business Of Home

A Complete Guide on How to Start an E-Commerce Business

The world is more reachable and connected than ever. Full Story: Mobile App Daily

The future of digital commerce

Digital commerce is exploding. WARC’s latest report ‘The future of digital commerce’ looks at trends in four areas that are having a profound impact on the future of this dynamic, Full Story: Marketing Tech News

WEB DEVELOPMENT

How To Design A Website

An engaging and informative website is essential for any business operating today. Full Story: Forbes

Easy Website Builders: Simplify Web Development for Beginners

Creating an online presence with a website doesn’t have to test your resolve. Full Story: G2

Jquery vs React: Comprehensive Guide for Developers

The jQuery vs React debate centers around two popular JavaScript libraries that achieve similar outcomes through distinct approaches. Full Story: simplilearn

Node.js Tutorial

Node.js is a compelling JavaScript-based platform that’s built on Google Chrome’s JavaScript V8 Engine. Full Story: simplilearn

10 Best AI Code Generators (June 2024)

The rise of artificial intelligence has greatly influenced the realm of coding and development. Full Story: Unite.Ai

MARKETING AUTOMATION

Generative AI vs. Machine Learning: Key Differences and Use Cases

Both generative AI and machine learning use algorithms to address complex challenges, Full Story: eWeek

What is Artificial Intelligence and Why It Matters in 2024?

Artificial intelligence (AI) is currently one of the hottest buzzwords in tech and with good reason. Full Story: simplilearn

Feel the Buzz? That’s AI Energizing Marketing Campaigns

Why chase trends? Let AI predict your next big hit. Full Story: CMS  Wire

AI In Marketing: Why GenAI Should Be in All 2024 Marketing Plans?

Have you ever engaged yourself in Avatars and virtual influencers? Have you come across AI-generated videos or AI-generated content? Full Story: AIThority

ANALYTICS & BUSINESS INTELLIGENCE

Business Intelligence vs Business Analytics: Which Platform is Right for Your Organization

There’s no denying that businesses create an overwhelming amount of data every day. Full Story: appinventiv

Top 5 Business Intelligence Tools

Business intelligence tools help an organization analyze huge chunks of data; they provide insights with actionable recommendations. Full Story: simplilearn

How Spatial Analytics is Transforming Business Intelligence

Transform your Business Intelligence with the Power of Spatial Analytics In 2024. Full Story: Analytics Insight

BRANDING AND DESIGN

A personal branding roadmap: 10 tips to stand out in the startup world

Personal Branding has been buzzing around the entrepreneurial world for some years now. Full Story: EU-Startups

What Is Brand Personality? How It Works and Examples

The term “brand personality” refers to a set of characteristics that is attributed to a brand name. Full Story: Investopedia

The Best Graphic Design Software for 2024

Whether you’re a professional designer or just need to create beautiful digital art, these are the top graphic design apps we’ve tested. Full Story: PC Mag

VOICE STRATEGIES

The best Alexa-compatible devices in 2024

The best Alexa-compatible devices, from TVs and thermostats to smart locks and lights. Full Story: tom’s guide

Siri is reborn in iOS 18 — everything Apple’s voice assistant will be able to do

We have exclusively discovered how much iOS 18 and macOS 15 will upgrade Siri and improve everything you do. Full Story: apple insider

How to Use ChatGPT With Siri on Your iPhone

There are two ways you can use Siri and ChatGPT together. Full Story: cnet

Engage with Integrated Marketing Platform’s Other Operations:

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Integrated Marketing Platform Inc.: www.IntegratedMarketing.pro