Kelowna’s Best Integrated Marketing Agency – Insights January 8, 2024

By Integrated Marketing Platform   | January 08, 2024 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

5 Tips for Your Digital Marketing Strategy in 2024

With a new year comes new opportunities to reshape your approach, Full Story: SocialMedia Today

5 Ways Your Marketing Can Be More Inclusive In 2024

Whether or not you call it inclusive marketing, engaging consumers with differences is more important now than it ever has been. Full Story: Forbes

10 Effective Marketing Strategies for Small Businesses

In today’s competitive market, effective marketing strategies play a pivotal role in the success of businesses, Full Story: CIO Look

Yet Another 2024 Digital Marketing Forecast

Tis the season … for pundits and marketing industry experts to come out with lots of forecasts and predictions for 2024. Full Story: Forbes

How to Prepare Your Blockchain Marketing Strategy for 2024

In today’s age of digital transformation, innovative technologies like blockchain, web3 and cryptocurrencies are growing increasingly popular. Full Story: Digital Information World

How to Plan Your Quarter-One Marketing Strategy in 5 Simple Steps

The early months set the tone for the entire year, so understanding your past year’s performance is essential to refine your marketing strategies and continue to see more growth. Full Story: Entrepreneur

SOCIAL MEDIA

A Simple Guide to B2B Social Media Marketing

Looking to update your social media marketing approach in the new year? Full Story: SocialMedia Today

75 Social Media Ideas for Small Businesses

Social media marketing is constantly evolving, becoming an indispensable tool for businesses, particularly for small enterprises. Full Story: Small Business Trends

5 Essential Business Tools For Your Social Media Strategy

In the recent past, social media gained paramount importance for marketing purposes. Full Story: Complete Sports

Social Media as an Effective Marketing Strategy 

What are some of the recent changes in the food marketing and communications space? Full Story: Martech Outlook

Essential Dos and Don’ts for Social Media Marketing in 2024

Looking for ways to boost your social media marketing performance in 2024? Full Story: SocialMedia Today

SEARCH ENGINE

5 Tips for Creating SEO Content That Ranks

Discover how to create better SEO content and climb search engine rankings. Full Story: Entrepreneur

Are Homepages The Most Important To Google?

Multiple statements by Googlers indicate that the homepage may be the most important part of a website to Google. Full Story: Search Engine Journal

Google: It’s Easy To Mess Up A Site Revamp

Google’s John Mueller discusses the value of advance planning to avoid experiencing SEO problems due to major site changes. Full Story: Search Engine Journal

How to Get Your Website to the Top of Google to Increase Your Income

Over the past two years, I invested much time learning search engine optimization techniques. Full Story: Fstoppers

Essential GA4 Reports You Need To Measure Your SEO Campaigns

Prioritize effectively, adapt to new features, and integrate data to fuel your marketing and SEO objectives. Full Story: Search Engine Journal

The Benefits of Hiring an SEO Link-Building Specialist for Your Business

Link building is a crucial aspect of Search Engine Optimization (SEO). It has the potential to impact your online presence significantly. Full Story: CIO Look

MOBILE MARKETING

Here’s how to bridge the mobile app security gap

Mobile apps have shaped one of the gravity centers in today’s business world. Full Story: SC

DIGITAL SIGNAGE/ SCREEN MEDIA

Digital Signage: Creating Maximum Impact for Your Business

Since the pandemic, there has been a significant increase in utilisation of digital signage as sectors from governments to healthcare and education to corporate enterprises, Full Story: UC Today

What to expect from programmatic OOH in 2024

It’s funny to say that the big focus for programmatic digital out-of-home (PrDOOH) in 2024 will be on the creative, Full Story: The Media Leader

Revolutionising advertising: The merger of AI-driven mobile event spaces and DOOH

Digital out-of-home (DOOH) advertising has seen significant growth over the years, particularly in the APAC region. Full Story: Marketing Interactive

EMAIL MARKETING

Enhancing Engagement and Transformations with Email Marketing in the Digital Era

Email marketing is an efficient way to engage customers and build relationships in the digital age. Full Story: Martech Outlook

Email Marketing Strategies for Effective Customer Acquisition

Navigating the world of digital marketing to attract and retain customers is a challenge that every modern business faces. Full Story: The Hack Post

E-COMMERCE

Six Things E-Commerce Entrepreneurs Should Learn From Black Friday

The 2023 Black Friday season appeared quieter than previous years. Full Story: Forbes

How to build an e-commerce website in 2024

An e-commerce website allows small businesses to reach a global customer base. Full Story: USA Today

6 tips to maximize e-commerce websites for small businesses

Best practices to capitalize on holiday shopping. Full Story: techradar

E-Commerce and AI: A Perfect Match — If Done Right

As Thanksgiving Day’s record-breaking $5.6 billion in online sales heralds a new era in e-commerce, Full Story: readwrite

PUBLIC RELATIONS

The Significance of Public Relations for Your Organization 

Public relations is not merely a promotional tool but a strategic imperative for organizations aiming for long-term success. Full Story: Martech Outlook

Top 5 Social Media PR Tips for B2B Brands

Public relations extends beyond traditional media. In fact, you can—and should—use social media for your B2B brand’s PR as well. Full Story: MarketingProfs

MARKET RESEARCH

5 Ways to Maximize Market Research in 2024 to Nurture Customer Connections

Exceptional customer and brand experience are often the differentiating factors between thriving companies and their stagnant counterparts. Full Story: Customer Think

WEB DEVELOPMENT

Your Essential Website Development Checklist Guide

Embarking on the journey of website development is both exciting and challenging. Full Story: Patch

A Quick Guide To The render() Method in React

render() is a very important but often misunderstood method in React. Full Story: Hackernoon

Programming Languages Behind Google’s Success and Innovation

Role of programming languages in fueling Google’s success. Full Story: Analytics Insight

Java Skills: What You Need to Succeed

Java is a programming language invented back in 1995, and it’s continually gained popularity over the past three decades. Full Story: Dice

MARKETING AUTOMATION

10 marketing automation best practices

Learn how marketing automation best practices, like using behavior-based triggers and A/B testing, Full Story: TechTarget

Evolving with AI: How Artificial Intelligence is Reshaping Marketing?

Discover the transformative shift from traditional marketing, reliant on human intuition, to the era of artificial intelligence. Full Story: Martechcube

AI in Marketing – Benefits, use cases, implementation process, and more

As per the Statista report, the value of artificial intelligence in marketing will surpass $107.5 billion by the end of 2028. Full Story: Appinventiv

How SEO and Digital Marketing Are Set To Change In The Age of AI

AI’s massive impact on SEO and digital marketing heralds a time when data-driven decisions and personalization are an everyday reality. Full Story: Boss Magazine

AI And The Human Connection: Why Marketing Needs Both To Succeed

There’s no doubt that artificial intelligence (AI) is reinventing the role of the modern marketer and changing how we work in this industry. Full Story: Forbes

ANALYTICS & BUSINESS INTELLIGENCE

How Does Artificial Intelligence Enhance Business Operations?

Here are some ways businesses can enhance their operations using AI. Full Story: Analytics Insight

The Critical Role of Business Intelligence in Enterprise Success

Bl can be used by companies aiming to improve their supply chain management to identify the root causes of delays and inconsistencies in the shipping process. Full Story: CIOReview

BRANDING AND DESIGN

3 Instagram Personal Branding Secrets To Use In 2024

Your personal brand is your calling card — what makes you uniquely you– and its value will continue to shine for your career in 2024. Full Story: Forbes

3 YouTube Personal Branding Secrets To Use In 2024

Here’s the truth: If you don’t create a personal brand for yourself, the world will create it for you. Full Story: Forbes

VOICE STRATEGIES

How Siri helped me out in an almost impossible situation

Siri, Apple’s voice assistant, has lived in the shadow of Google Assistant and Amazon’s Alexa for a while. Full Story: digitaltrends

ChatGPT could soon replace Google Assistant on your Android phone

Asking ChatGPT a question won’t feel as clunky on Android anymore. Full Story: Android Authority

Here’s what Google Assistant with Bard will look like

Bard integration in Assistant appears to be close to release. Full Story: Android Police

Engage with Integrated Marketing Platform’s Other Operations:

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Integrated Marketing Platform Inc.: www.IntegratedMarketing.pro