Kelowna’s Best Integrated Marketing Agency – Insights February 19, 2024

By Integrated Marketing Platform   | February 18, 2024 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

2024 Digital Marketing Strategy Guide

Most of us would be lost without our smartphones, tablets and computers. Full Story: Forbes

Digital Marketing Strategies Made Simple: Attract, Engage Convert

Staying relevant with your digital marketing in an ocean of competition does not require great complexity. Full Story: cmswire

The Future Of Cross-Channel Marketing: Seven Trends And Predictions For 2024

By its very nature, marketing requires us to take creative risks and make bold decisions based on data and what we believe will come next. Full Story: Forbes

B2B Content Marketing Strategies For High-Quality Lead Generation

For B2B lead generation, content is key. Full Story: Search Engine Journal

10 marketing trends to watch for in 2024

Marketers in 2024 must embrace AI, voice search, chatbots, personalized marketing, video, social commerce, Full Story: Tech Target

Why Well-Designed Marketing Funnels Are More Important Than Ever For B2C Brands

Glance at an old-school marketing textbook, and you’ll probably see an image of a traditional marketing funnel—awareness, Full Story: Forbes

SOCIAL MEDIA

60 Key Social Media Marketing Statistics

Social media has evolved beyond a space for personal connections to become a critical component of marketing strategies. Full Story: Small Business Trends 

4 Benefits of Using Social Media to Grow Your Small Business

Business owners’ marketing plans are filled with a wide range of tools and options, Full Story: Business.com

15+ Powerful Social Media Marketing Tips for Businesses in 2024

Social media’s attraction is undeniable. Whether we’re scrolling for updates, catching entertainment news, or connecting with brands, Full Story: SocialChamp

How to Increase Social Media Engagement in 2024

Brands have a bigger marketing challenge today arguably than ever before because consumers are more skeptical about advertising than previously. Full Story: StreetFight

How To Optimize Landing Pages For Social Media Traffic

Creating a landing page that resonates with your social media visitors can be both crucial and challenging. Full Story: Forbes

SEARCH ENGINE

SEO for Beginners: SEO Basics in 2024

Search engine optimization (SEO) is one of the most important marketing tactics for your business. Full Story: Forbes

9 SEO Tips to Help You Rank No. 1 on Google in 2024

Discover nine crucial SEO tips to rank first on Google after the Helpful Content Update. Full Story: Entrepreneur

Boost organic traffic with data-driven SEO

Take the guesswork out of SEO. Learn proven tactics to increase qualified traffic. Full Story: Search Engine Land

Where You Rank Dictates How You Should Approach Your SEO Strategy

Navigating SEO can be challenging for many, but the rewards of achieving top rankings in search results are undeniable. Full Story: Forbes

How To Create An SEO Content Strategy In 2024

For many website owners, an SEO marketing strategy is the key marketing strategy they embark on. Full Story: Forbes

MOBILE MARKETING

How Brands Are Making The Most Of Mobile Marketing

Many business owners are not aware of how diverse and flexible mobile marketing is. Full Story: Forbes

DIGITAL SIGNAGE/ SCREEN MEDIA

How To Get A Better Roi From Your Digital Signage

The sales of digital signage hardware are increasing year on year, and have been for the last 25 years. Full Story: KDS

EMAIL MARKETING

Email Marketing and SEO: A Powerful Duo for Driving Sales and Loyalty

Email marketing and SEO are essential components of successful digital strategies. Full Story: bnn

How to Draft an Email Newsletter

Effective advertising almost always includes a robust email marketing strategy, regardless of the type of business. Full Story: Business.com

How Email Deliverability Can Improve Your Company’s Credibility in the Eyes of Its Consumers

With the digital landscape evolving, data privacy is becoming more critical than ever. Full Story: Solutions Review

Mastering Email Marketing: Scott Hall’s Guide to Personalization, Automation, and Impact

Learn how to revolutionize your email marketing with Scott Hall’s guide, emphasizing personalization, automation, Full Story: bnn

Optimize Your Email Marketing Strategies for Success

Every little detail can make a big difference in today’s competitive marketing world. Full Story: Business Upside

E-COMMERCE

E- Commerce Marketing In 2024: The Ultimate Guide

E-commerce has revolutionized the shopping experience by allowing consumers to purchase goods and services online from the comfort of their own homes. Full Story: Forbes

How to Start an E-Commerce Business In 2024

E-commerce is more popular today than ever before. Full Story: Forbes

How Businesses Can Succeed With Cross-Border E-Commerce

E-commerce is a continually growing industry. Full Story: Forbes

12 Ways E-Commerce Companies Can Boost D2C Sales With AI

In the past, e-commerce companies enabled direct-to-consumer sales by creating online storefronts where customers could browse,  Full Story: Forbes

Best Enterprise E-Commerce Platforms Of 2024

As your online business grows, you may benefit from an enterprise e-commerce platform. Full Story: Forbes

PUBLIC RELATIONS

How to Align Your PR and Marketing Strategies to Get More Out of Both

A collaborative approach that acknowledges the distinct roles and perspectives of marketing and PR professionals can be a force multiplier. Full Story: Entrepreneur

WEB DEVELOPMENT

9 Simple Projects to Learn Front-End Web Development

Today, the world of IT and programming is very popular among fresh graduates. Full Story: Yonkers Times

Avoid These Common Web Development Mistakes In These Niches

Learn more about how to avoid web development mistakes when it comes to several niches in industry in the article below. Full Story: WebProNews

Most In-Demand Statistical Programming Languages of 2024

Top statistical programming languages: 2024’s in-demand technologies unveiled! Full Story: Analytics Insight

16 Must-Have DevOps Tools for Website Building

Using DevOps tools is critical when it comes to building websites because they help simplify the entire software development life cycle (SDLC). Full Story: Techopedia

Best WordPress Alternatives In Canada For February 2024

The best WordPress alternatives pack a full range of website design, blogging and online sales tools into one easy-to-use platform. Full Story: Forbes

MARKETING AUTOMATION

Top 6 marketing automation certifications and courses

With the right marketing automation certifications, SMBs and small marketing teams can gain the skills and expertise needed to compete with larger companies in their markets. Full Story: Tech Target

Exploring the impact of artificial intelligence in marketing: The future of advertising

In the fast-paced digital world, the combination of Artificial Intelligence (AI) and marketing promises to change how companies interact with their audiences. Full Story: Trib Live

ANALYTICS & BUSINESS INTELLIGENCE

How Power BI Helps You Analyze and Visualize Data

Unleashing the Power of Power BI: Enhancing Data Analysis and Visualization. Full Story: Analytics Insight 

Best Business Intelligence (BI) Tools for Data-Driven Decisions

In the rapidly evolving business landscape, the ability to harness data for informed decision-making is not just an advantage; it’s a necessity. Full Story: Corporate Wellness

How Power BI Can Boost Your Data Analytics Skills and Career

Empowering careers: Power BI’s impact on elevating data analytics skills and career success, Full Story: Analytics Insight

BRANDING AND DESIGN

5 Ways To Make Your Brand Part Of The Next Viral Trend

What happens when an ad depicts a Taylor Swift fan without naming her? Full Story:  Forbes

40+ Vital Branding Statistics No Business Can Ignore in 2024

Today’s buyers crave emotional connections – and branding delivers. Full Story: Tech Report

VOICE STRATEGIES

How to change Google Assistant’s voice (and language)

When it comes to voice assistants, few are as popular as Google Assistant. Full Story: Digital    Trends

How to Set ChatGPT as Your Default Voice Assistant on Android

Google Assistant is the default digital assistant on Android smartphones. Full Story: How To Geek

Goodbye Google Assistant, hello Gemini: configure the new AI on your Android mobile

Little by little, AI is gaining ground in our lives. The last two years have served to establish platforms such as Chat GPT or Microsoft’s Copilot, Full Story: Gearrice

How to Choose Between Alexa and Siri

Should you rely on Apple or Amazon for your virtual assistant? Full Story: LifeHacker

Engage with Integrated Marketing Platform’s Other Operations:

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Integrated Marketing Platform Inc.: www.IntegratedMarketing.pro