Integrated Marketing Kelowna | Daily Update – June 18th, 2021

By Integrated Marketing Platform | June 18, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

How To Maximize Your Business Growth With The Right Marketing Tactics

As a business owner, you are the chef in your own restaurant. Nobody would expect you to know the secret of ideal lasagna if you only served Japanese fare. Full Story: Forbes

Startup Marketing: Depth Vs Scope

Building a great startup product is rarely enough. Marketing it is equally important. Doing it correctly, however, is a tough ask for two major reasons: Full Story: Forbes

Getting Your E-Commerce Startup Airborne: The Marketing Basics

If you’ve already done the dirty work of brainstorming, budgeting, plotting a business model, attracting investors and branding, then congratulations: Full Story: Forbes

5 Content-Marketing Tactics for B2B Ecommerce

Not only does content increase a brand’s visibility, but it also educates and persuades prospects to take actions. Full Story: Entrepreneur

How To Identify a Marketing Qualified Lead

For any business to create revenue, it needs to generate leads. In fact, according to HubSpot, most marketers believe that generating leads is their top priority. Full Story: CMSWire

10 Steps to Building a Marketing Communications Strategy For 2021

Since early 2020, customer behaviors have changed drastically. The companies that best adapt to this shift will be the ones that succeed in this brave new world that we now find ourselves in. Full Story: Business 2 Community

Why is Content Marketing Important?

Content marketing is one of the most powerful digital marketing strategies you can use to create and disseminate valuable and relevant information to your targeted audience. Full Story: Business 2 Community

4 Keys For Bloggers To Successfully Monetize With Affiliate Marketing

If you have a blog, you may already be on your way to becoming a successful affiliate marketer. Full Story: Forbes

SOCIAL MEDIA

So You Want to be a Social Media Influencer

What is the hole in the digital marketplace that you are best positioned to fill? Full Story: EIN News

Yes, Social Media is Terrible — Unless You’re Young and Queer

I’m worried — but not for reasons you might think. Full Story: OneZero

How social media likes can save, renew or maintain a connection

We know full well they’re more than simply approving of someone’s post or image. Full Story: Metro

3 Ways to Generate Web Traffic Without AdWords and Social Media

Web traffic is the most valuable commodity in the world of e-commerce. If your website generates traffic, you’ll earn money – generally, it’s that simple. Full Story: Business Matters

SEARCH ENGINE

5 Quick Tips For Better SEO Rankings

While search engine optimization (SEO) requires consistent and long-term effort to reveal satisfactory results, you can start from basic and fundamental strategies to polish your pages. Full Story: Influencive

What Is HTTP/2? Everything You Need to Know for SEO

What is HTTP/2 and how can you use it to support your SEO goals? Learn about how HTTP/2 works, its pros and cons, and why it matters in SEO. Full Story: Search Engine Journal

Learn The Right Way To Perform SEO Audit

Do you have a hard time boosting your rank in the SERPs? Full Story: Influencive

How to Perform a Quick Local SEO Audit on Your Own

An SEO audit is a useful tool that will assist you to decide whether the money you’re paying on an SEO service is worth it from the perspective of a business owner. Full Story: PC Tech Magazine

MOBILE MARKETING

Data privacy is the main barrier to mobile marketing growth

More than one-third (35%) of marketers say consumer concerns about privacy/security are a barrier to mobile marketing’s growth, the most reported answer and a strong increase from the 25% who said the same last year. Full Story: WARC

Grow your Business through a mobile app

The Digital Age has brought about technology that benefits many fields and industries. It has helped the field of academia just as much as the business field. Full Story: Florida News Times

How to Grow Your Online Business with Mobile Marketing

In this revolutionizing era, mobiles and smartphones have become prime mediums of communication. Full Story: Pulse Headlines

Whatsapp launches ‘Message Privately’ campaign

WhatsApp has today launched ‘Message Privately’, its first international marketing campaign in partnership with agency, BBDO. Full Story: Mobile Marketing Magazine

DIGITAL SIGNAGE/ SCREEN MEDIA

Leveraging digital signage to support your business’s marketing strategy

The world has evolved to become a fast-paced, digitally-driven society. So, what better way to reach out to the tech-savvy than with the tools they respond to best – digital creations. Full Story: Engineering News

EMAIL MARKETING

WHY DO BUSINESSES NEED TO SEND THE RIGHT EMAILS AT THE RIGHT TIME?

Considered an effective and popular form of digital marketing, email marketing strategies have carved themselves into a hefty niche for themselves. Full Story: BBN Times

3 Simple Things You Can Do to Build a Healthy, Thriving Email List

Businesses that aren’t using email marketing today could be missing out like never before. Consider the fact that Americans spend an average of 143 minutes daily just checking email. There’s tremendous marketing potential in an email address. Full Story: Entrepreneur

E-COMMERCE

Post-Covid Cross-Border Ecommerce is a Golden Opportunity for Retailers

The Covid-19 pandemic accelerated the consumer shift towards ecommerce at such a rapid rate that data from IBM’s U.S. Retail Index shows digital retail has advanced by roughly half a decade in under a year. Full Story: Finextra Research

Amazon built a giant 3rd-party ecommerce business. Now others want in.

Here’s a crazy stat: Revenue from Amazon’s 3rd-party marketplace accounted for 60% of its retail revenue last year, up from only 3% in 2000. Full Story: The Hustle

PUBLIC RELATIONS

Venture Capital Funds: Four Requirements For A Strong PR Campaign

Back in the ’00 days, there were dozens of venture capital (VC) funds. Full Story: Forbes

MARKET RESEARCH

How market research reveals what you really think

Traditional market research, based on clipboards and questions, has a glaring weakness, according to Carl Wong, who has worked in the industry for more than 20 years. Full Story: BBC

WEB DEVELOPMENT

5 ways you can drive more traffic to your business’ website

When you run an online business, it’s important that you drive high-quality traffic to your website. Full Story: MultiBriefs

Why Should You Audit Your Website for Security?

Just a cursory look at the cybersecurity statistics will show that data breaches are sky-rocketing year on year. Full Story: Security Boulevard

MARKETING AUTOMATION

Top 10 Artificial Intelligence Stocks to Invest in Right Now

These artificial intelligence stocks can sail you through profits. Full Story: Analytics Insight

ANALYTICS & BUSINESS INTELLIGENCE

What Marketers Need to Know About the Newest Features in Google Analytics 4

Google Analytics has been part of most marketing departments’ toolkits for quite some time. Full Story: CMSWire

How Capital One Develops Marketing Insights

At Capital One, there’s no shortage of customer data to mine for marketing insights. The challenges this wealth of data come into particular focus when cross channel data are analyzed. Full Story: Forbes