By Integrated Marketing Platform | January 18, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Why Digital Marketing Should Be A Top Priority For Small Businesses In 2022
The internet has become an indispensable tool for almost any consumer making a decision. Full Story: Forbes
Why You Should Look at Data for Smart Marketing?
Smart data, according to Dataversity, is “huge data that has been analysed and is ready to be transformed into useful information. Full Story: Analytics Insight
What is the best tool in your marketing toolbox?
Many clients ask us about marketing, and all focus on social media. Full Story: Petoskey News-Review
6 Things To Consider When Developing a Marketing Strategy for Your Tech Company
Does your start-up have a fantastic product but lack customers? Are you trying to get your name out there but finding it hard to get noticed? Full Story: CoFounder Magazine
The Role Of Emotions In B2B Technology Marketing
Flowers and jewelry are purely emotional products. They have no functional purpose, and the companies that sell them play on our feelings in order to get us to make a purchase. Full Story: Forbes
How To Improve Your Growth Marketing This Year
Savvy marketers know both traditional and growth marketing strategies are necessary to keep companies relevant. Full Story: Forbes
4 Tips to Level Up Your Marketing Strategy in 2022
A good marketing strategy is key to the success of your company’s marketing efforts – from the messaging on your brochure to the user experience on your website. Full Story: Business 2 Community
If there was a marketing effectiveness ‘crisis’, it’s now over
Marketing effectiveness is like that too. Full Story: Marketing Week
SOCIAL MEDIA
Here’s How to Scale Your Business’s Social Media Marketing in 2022
Understand how to build an audience persona, learn the dos and don’ts of social media, and much more. Full Story: Entrepreneur
15 Helpful Brand-Building Social Media Tips For Financial Advisors
Social media has become an essential marketing asset for businesses across various industries, including the financial services sector. Full Story: Forbes
How To Avoid The Doom Scroll On Social Media
(Another expert, Tristan Harris, uses the same slot machine analogy.) Eyal used a term for how social media apps tend to form bad habits and.. Full Story: Forbes
Do I Need Social Media as a Blogger?
You will always need an expanding audience to read your blog posts and engage with your content as a blogger. Full Story: Telemedia Online
SEARCH ENGINE
7 Basic Criteria for SEO Ranking
Websites that follow the basic SEO rules seem to have not only more traffic but also more sales. Read below the 7 basic criteria for SEO ranking. Full Story: EIN News
How to Optimize A Website For Google Featured Snippet
The SEO industry is booming right now. Full Story: eLearning Inside
All About Link Building Strategy in SEO
Definition of Link Building – Link Building is the process of creating new links between other websites and a single page of the owner’s site. Full Story: EIN News
How Does Google Search Use Synonyms?
How does Google Search use synonyms? Is it all automated, or humans help Google understand which words are related? Here’s the answer. Full Story: Search Engine Journal
MOBILE MARKETING
6 top app trends to watch out for in 2022
In 2008 when the iOS app store launched, there were a mere 500 apps to choose from, and now users have over 1.85m different apps available to download. Full Story: Mobile Marketing Magazine
Mobile marketing: 5 of the top trends from 2021
Despite a year in which audiences were less mobile than ever before, mobile marketing itself continued to develop and shift. Full Story: The Drum
Understanding The Differences In Mobile App Use Across Generations
People across all generations spend more time now than ever before using mobile apps, averaging roughly four hours a day. Full Story: Forbes
How to Create AI Artwork With the Wombo Dream Mobile App
This app uses artificial intelligence that lets you create unique digital art. Here’s how to use it. Full Story: MakeUseOf
DIGITAL SIGNAGE/ SCREEN MEDIA
The Small Business Guide to Digital Signage
The great thing about supply and demand is that when things are popular, they often drop in price. Full Story: About Manchester
Audio out-of-home spending surging in retail
We’re seeing a significant focus on programmatic Audio Out-Of-Home ad spending within the retail space. Full Story: Digital Signage Today
EMAIL MARKETING
Buy Now, Pay Later Has Reshaped Holiday E-Commerce
Supply chain issues, Covid, rising prices and labor shortages all made for a challenging holiday shopping season for retailers. Full Story: Forbes
Nearly Half of Top eCommerce Sites Are Multilingual
Is your eCommerce website speaking your language? Full Story: PYMNTS.com
E-COMMERCE
Buy Now, Pay Later Has Reshaped Holiday E-Commerce
Supply chain issues, Covid, rising prices and labor shortages all made for a challenging holiday shopping season for retailers. Full Story: Forbes
Nearly Half of Top eCommerce Sites Are Multilingual
Is your eCommerce website speaking your language? Full Story: PYMNTS.com
PUBLIC RELATIONS
The public relations industry has been reshaped by the Covid-19 pandemic and the shift to remote work. Full Story: Bizcommunity
Public Relations Bring Ethics Under the Spotlight
Contemporary PR should constantly review its codes and practices. Full Story: Entrepreneur
MARKET RESEARCH
5 Trends That Are Reshaping the Market Research Industry
In the long run, organizations continue to chart their growth strategy and resilience through new avenues of profitability and dominance in new markets. Full Story: Destination CRM
WEB DEVELOPMENT
What Is HTML5? Here’s Everything You Need To Know
A lot has changed in the web development space over the past few years. Full Story: Fossbytes
As E-commerce Booms, It’s Time to Learn Web Development
Entrepreneurs should be looking to the web to grow their businesses. Full Story: Entrepreneur
MARKETING AUTOMATION
How Machine Learning Is Shaping The Future Of Advertising
Once associated with big New York City offices, patriarchal workplace culture and multi-million dollar budgets, the advertising industry has evolved considerably in the past century. Full Story: Forbes
5 Top Trends in Artificial Intelligence (AI) Jobs for 2022
Artificial Intelligence (AI) is impacting jobs across all strata of business and IT. Full Story: Datamation
ANALYTICS & BUSINESS INTELLIGENCE
How Data Analytics Are Used in Marketing
A closer look into three main kinds of data-driven marketing analytics – descriptive, predictive and prescriptive. Full Story: South China Morning Post
How Intelligent Businesses Use Business Intelligence
While BI is a modern term, business intelligence has been helping companies stand up to significant organizational challenges for decades. Full Story: Entrepreneur
BRANDING AND DESIGN
Four Tips To Help Your Template-Based Design Stand Out
Soccer games are always boisterous affairs, but a packed stadium wearing a team’s gear is a sight to behold. Full Story: Forbes
Top Branding Fails of 2021—and What (If Anything) Brands Learned
A roundup of gaffes, from the trivial to the grievous, in a year that was loaded with them. Full Story: Adweek
VOICE STRATEGIES
How to Change Alexa Wake Word and Voice
One very interesting feature that Smart Speakers/Displays (Echo Dots and Echo Shows) from Amazon come with is the Alexa voice assistant. Full Story: Dignited