Kelowna’s Best Integrated Marketing Agency – Insights January 22, 2024

By Integrated Marketing Platform   | January 22, 2024 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

What’s In And What’s Out In Marketing 2024

The new year always brings along an air abundant with possibilities. Full Story: Forbes

How To Find Ethical Balance In B2B Marketing Psychology

In my dual role spanning media psychology and marketing leadership, Full Story: Forbes

3 Ways to Personalize Your Marketing for Higher Engagement

Use these three key tips to successfully incorporate personalization into your marketing. Full Story: Entrepreneur

Omnichannel Marketing For SMBs: A Starter Guide

Today’s business world is dynamic and competitive. Full Story: Forbes

How Google’s Search Generative Experience Will Change Digital Marketing

Digital marketers and content creators have dealt with Google’s ever-changing algorithms for years. Full Story: Forbes

The nine principles of B2B marketing

In an era characterized by rapid change and innovation, these principles offer a beacon to B2B marketers. Full Story: FastCompany

SOCIAL MEDIA

3 Steps for Establishing a Core Marketing Message

As we step into a new year, it’s worth revising and refreshing your marketing plan, Full Story: Social Media Today

6 Evolving Social Media Trends For 2024

Social media trends are already starting to emerge a we’re halfway through the first month of the New Year. Full Story: Forbes

3 Steps for Establishing a Core Marketing Message

How to maximize social media marketing trends with advance planning. Full Story: Social Media Today

Effectively Managing Your Social Media As An Executive

While social media surrounds us in today’s world, Full Story: Forbes

TikTok Publishes Valentine’s Day Marketing Guide

With Valentine’s Day fast approaching, TikTok has shared a new guide to help marketers tap into the event, Full Story: Social Media Today

How To Include Social Media Seo Into Your 2024 Social Media Strategy And Why It Matters For Growth

Algorithms aren’t the only way to get your content in front of the right people. Full Story: Plann

SEARCH ENGINE

Modern SEO: Packaging your brand and marketing for Google

Shift from a siloed SEO plan to an integrated branding and content strategy that clearly communicates your value to users and search engines. Full Story: Search Engine Land

Top 7 SEO Mistakes in B2B SaaS

Many B2B SaaS companies ignore SEO… and they are often right to do so! Full Story: MarketingProfs

SEO predictions: 5 things we can expect to see in 2024

SEO in 2024 demands adaptability. Master technical SEO, use AI for content wisely, adapt to rising costs, and hire the best talent. Full Story: Search Engine Land

Is Your Website’s Traffic Plummeting? Stop Making This Toxic SEO Mistake — And Do This Instead

Has your organic traffic plummeted over the past few years? This could be the reason why. Full Story: Entrepreneur

15 SEO localization dos and don’ts: Navigating cultural sensitivity

Avoid critical missteps and connect better with global audiences through culturally intelligent SEO localization. Full Story: Search Engine Land

Ultimate SEO Guide On How to Get 100,000 Visits Per Month From Google

It becomes overwhelming as we keep listing the factors and metrics that drive 100,000 organic visitors, but we mainly need to focus on these: Full Story: Entrepreneur

MOBILE MARKETING

3 Driving Forces for Sustained Mobile App Growth in 2024

Discover the key elements set to propel mobile application expansion in the upcoming year. Full Story: spiceworks

Web Or Mobile App? 17 Important Details When Deciding (And Building)

Whether you’re creating a Web app or a mobile app for your business, Full Story: Forbes

Enhance Your Business in 2024 with Custom Mobile App Development

Looking to take your business to the next level? Full Story: mint

Mobile marketing trends for 2024

Understanding how adaptability, innovation, and strategic partnerships will help marketers to navigate the challenges and opportunities expected to come to the forefront. Full Story: CXO today

DIGITAL SIGNAGE/ SCREEN MEDIA

Cineplex digital signage to enhance Cadillac Fairview shopping experience

Cineplex Digital Media (CDM) has forged an agreement with Cadillac Fairview (CF) to operate and sell digital and static media and sponsorships for 18 of the company’s shopping centres across Canada. Full Story: signmedia

EMAIL MARKETING

A Comprehensive Guide to Email Marketing Best Practices

Email marketing remains a cornerstone of digital communication, Full Story: Technology For You

How AI-Powered Email Assistants Help Drive Sales and Marketing Cycles?

Marketing and advertising is being transformed by artificial intelligence (AI). Full Story: MartechSeries

Email automation tools for the savvy marketer

Discover the email automation features you need and how AI will change them going forward. Full Story: Martech

Secrets of Email Segmentation

Segmenting marketing emails puts the right offers and messaging in front of the right people at the right time. Full Story: PracticalEcommerce

E-COMMERCE

How To Knock Out An E-Commerce Launch

The e-commerce industry is expected to grow by over 67% by 2028, according to Statista. Full Story: Forbes

Conversion Rate Optimization: The Most Underused E-Commerce Strategy

In the fast-paced world of e-commerce, where every click represents a potential sale, Full Story: Forbes

The Future Of E-Commerce: Trends To Watch In 2024

E-commerce is a dynamic industry that has transformed the way we shop and conduct business. Full Story: Forbes

Unlocking Success: How To Choose The Right E-Commerce Agency For Your Business

The early days of e-commerce offered an abundance of opportunity for any business willing to invest in the nascent technology taking the retail world by storm. Full Story: Forbes

PUBLIC RELATIONS

The problem with doing PR for startups (Spoiler alert: It’s you)

You love your startup. Really love it. That doesn’t mean everyone else does. Full Story: sifted

WEB DEVELOPMENT

Front-End Frameworks Shaping Web Development in 2024

The digital landscape in 2024 is being significantly shaped by various front-end frameworks, Full Story: bnn

What Programming Languages Do Computer Engineers Need

Exploring the essential programming languages that computer engineers should know. Full Story: Analytics Insight

What are some good Python projects on GitHub?

Here we listed out some of the best Python projects on GitHub. Full Story: Analytics Insight

The Rise of Mobile Commerce: The Importance of Responsive Web Design

In the current era of digital transformation, the rise of smartphones and tablets has been meteoric. Full Story: bnn

How to Install Python after Downloading?

A step-by-step process of installing Python on your system after successfully downloading. Full Story: Analytics Insight

MARKETING AUTOMATION

The Revolutionary Impact of Artificial Intelligence on Digital Marketing Strategies

In the rapidly evolving digital landscape, artificial intelligence (AI) is set to redefine marketing strategies. Full Story: Medriva

Top 8 AI Web Design Software and Tools 2024

AI web design tools are becoming increasingly popular for creating websites. Full Story: eWeek

How AI Is Revolutionizing the Customer Journey in 2024

AI is not just redefining the standards of customer engagement but is also setting new benchmarks for business intelligence and operational efficiency. Full Story: Cmswire

ANALYTICS & BUSINESS INTELLIGENCE

Harnessing AI-Powered Business Intelligence for smarter marketing

When we talk about the framework that steers decisions within a business, business intelligence (BI) is the compass that every company needs. Full Story: IT Brief

How Power BI Skills Can Boost Your Earnings

Learn how power BI skills can help you enhance your income potential. Full Story: Analytics Insight

BRANDING AND DESIGN

5 Reasons Why Sonic Branding Is Important

In today’s media-oversaturated market, setting your brand apart is vital and sonic branding can help by creating a sound and vision that is exclusive to your brand. Full Story: RollingStone

Branding Basics: What It Is and Why It’s So Important?

You know, it’s a common misconception that companies simply sell products. Full Story: Alibaba

Canva: The best 5 tips & tricks for beginners

New to Canva? No problem! These five tips and tricks will help you get started quickly. Full Story: PCWorld

VOICE STRATEGIES

Want More From Siri? 17 Tips for Using and Tweaking Apple’s Voice Assistant

Alexa who? These tips will help you fine-tune your conversations with Apple’s voice assistant. Full Story: PC

‘Hey, Siri:’ Inside Apple’s speech AI and the technology behind it

Siri is Apple’s voice-enabled virtual assistant powered by artificial intelligence, machine learning, and voice recognition. Full Story: Business Insider

Amazon’s Alexa Plus to offer personalized AI experience, but for a price

Amazon is reported to be working on introducing a new revamped Alexa Plus, a subscription service designed to elevate its AI-powered voice assistant. Full Story: Good E Reader

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Integrated Marketing Platform Inc.: www.IntegratedMarketing.pro