Kelowna’s Best Integrated Marketing Agency – Insights December 18, 2023

By Integrated Marketing Platform   | December 18, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Why Internal Marketing Is More Important Than External Marketing

If there’s one thing most business leaders can agree on, it’s the fact that we had our first employee before we got our very first customer. Full Story: Forbes

5 Ways To Use Creator Content In Your Marketing

In today’s growing social media world, anyone can be a content creator. Full Story: Forbes

Growing Your Small Business Through Marketing

Small businesses working to drive growth through marketing should follow several important steps. Full Story: Martech Series

How Google’s New Spam Protection Can Help Sales And Marketing

Update as of December 12, 2023: Google announced that only personal emails are covered under this policy. Full Story: Forbes

Debunking The Three Most Common Misconceptions In Marketing Operations

When we view lines of business in isolation, we fall into traps—and we miss out on opportunities. Full Story: Forbes

25 Best Digital Marketing Tips and Tricks for Beginners and Small Businesses

As you explore the dynamic world of digital marketing, you’ll find a field rich with opportunities for small businesses and beginners. Full Story: Small Business Trends

SOCIAL MEDIA

Drive Social Media’s 5 Common Social Media Marketing Mistakes to Avoid

The social media marketing world is full of opportunities and potential pitfalls that can leave you wondering where you went wrong. Full Story: SFWeekly

Social Marketing: How to Use Social Media for Business Growth

Use social media to create a strong brand presence, drive traffic and boost sales.Full Story: Gartner

13 Popular Social Media Sites in 2024

For small businesses looking to increase their social media marketing in the new year, Full Story: Small Business Trends

SEARCH ENGINE

 3 Great Ways To Improve Your SEO Strategy And Rank

Search engine optimization (SEO) is a sure-fire way to increase your online rankings and gain more visibility. Full Story: MitechNews

6 things that happen when Googlebot can’t crawl your website

An experiment by technical SEO expert Kristina Azarenko reveals what happens you disable Googlebot from crawling a website using robots.txt. Full Story: Search Engine Land

5 AI Tools For SEO Optimization In 2024

Maximize SEO impact with cutting-edge AI tools: Elevate your site’s performance effortlessly in 2024. Full Story: Analytics Insight

Why brand mentions are the future of backlinks

Learn why Google’s emphasis on entities makes brand visibility crucial for organic growth and how digital PR shapes the future of SEO. Full Story:  Search Engine Land

Why traffic declines despite solid rankings and what to do

Even top search rankings can’t always stop traffic drops. Here’s how to investigate root causes in search trends and new SERPs features. Full Story:  Search Engine Land

How to Boost Local Visibility Online

Boosting visibility for local businesses, both online and offline, is crucial because it helps them reach their target audience effectively. Full Story: Small Business Trends

MOBILE MARKETING

Best Practices to Keep User Data Secure While Developing a Mobile App

What is the largest difficulty that organizations encounter when creating a mobile application? Full Story: Techloy

Everything You Need to Know About Mobile Marketing Services

If someone had told us years ago that companies could run their business with hand-sized devices and, Full Story: CNT News

Mobile app developers turn to AI for testing

The use of AI tools for mobile app development and testing is growing, and developers and testers are keen to further expand the use of these tools, according to a new report. Full Story: betanews

DIGITAL SIGNAGE/ SCREEN MEDIA

Digital Design Trends Set to in Dominate 2024

As 2023 draws to a close, it’s time to look ahead to 2024 and the trends we see impacting graphic design. Full Story: Digital Signage Today

EMAIL MARKETING

Email Marketing: Proven Strategies to Boost Email Conversion Success

Discover how top CMOs are driving stronger returns on email marketing efforts. Full Story: Gartner

How Email Marketing and Direct Messaging Can Go Hand in Hand To Increase Your Marketing Success

By blending the strengths of these two methods, businesses can create a comprehensive approach that caters to diverse audience preferences and maximizes engagement. Full Story: Entrepreneur

Increase Conversions with These 10 Email Copywriting Tips

Mastering the art of email copywriting is a crucial skill for any marketer or business owner in the digital age. Full Story: startup.info

E-COMMERCE

3 Ways AI Is Shaking Up The E-Commerce Space

One of the biggest innovations to shopping came about in 1872, with the founding of the first mail-order company. Full Story: Forbes

E-Commerce Edge: 16 Tech Experts Share Essential Tools And Strategies

When a business establishes an e-commerce site, whether standalone or to supplement brick-and-mortar sales, Full Story: Full Story: Forbes

3 Revolutionary Ways AI is Transforming Ecommerce

Dive into AI-powered personalization, advanced inventory management, and AI-driven customer support, Full Story: Entrepreneur

PUBLIC RELATIONS

5 Ways Digital PR Can Help Grow Your Business

If you’re looking for a way to boost your business without spending money on social media paid advertising, Full Story: Forbes

PR for Experiential Campaigns: Making Your Activation Stand Out

PR should never be a second thought when it comes to running an experiential campaign or event. Full Story: PR News

Avoiding Costly Mistakes in Investor Relations

Raising funding is no easy feat, especially for first-time founders. Full Story: CEOWORLD Magazine

111 Public Relations Strategies, Tips and Examples

Public Relations, commonly known as PR, is a strategic communication process designed to foster a favorable public image for your business. Full Story: Small Business Trends

MARKET RESEARCH

132 Market Research Questions to Ask

Market research sounds so formal. Yet it doesn’t have to be. Full Story: Small Business Trends

5 overlooked B2B market research methods for understanding your customers

Buyer behaviors and how brands react to them are constantly evolving, so how do you keep up? Full Story: sproutsocial

WEB DEVELOPMENT

Which is better HTML or HTML5?

HTML vs HTML5: The Battle of Web Development. Full Story: TickerTV News

Best Programming Languages for Efficient Project Management

Explore these essential programming languages for effective project management. Full Story: Analytics Insight

19 Essential Developer Tools for Enhanced Workflow

As developers, we navigate through a myriad of tasks, grapple with complex projects, and troubleshoot intricate problems daily. Full Story: hackernoon

Enterprise page speed optimization: Keys for effective collaboration

Learn to navigate the intricacies of web teams’ tech stacks and performance budgets so you can craft effective page speed recommendations. Full Story: Search Engine Land

Why Is React the Best Front-end Framework to Learn in 2024?

In the dynamic world of web development, choosing the right front-end framework is crucial for building robust and scalable applications. Full Story: hackernoon

MARKETING AUTOMATION

Marketing automation software for small business: How to get started

Marketing automation software can help small businesses streamline marketing, enhance customer engagement and drive growth. Full Story: Martech

Generative Ai: A Breakthrough for Marketing Automation?

Marketing teams are having trouble delivering high-quality leads, maintaining quick response times, Full Story: Martech Outlook

3 Key Trends for AI and Marketing in 2024

As we approach 2024, the popularity of generative AI will ultimately impact every sector of the economy. Full Story: AI Thority

The Impact of Artificial Intelligence on Digital Marketing

Because artificial intelligence (AI) can efficiently analyze and interpret vast amounts of data, it has become an essential tool for digital marketers. Full Story: EnterpriseAppsToday

ANALYTICS & BUSINESS INTELLIGENCE

Google Analytics 4 and Paid Media: How to Get the Best Performance Out of GA4

Google Analytics 4 (GA4) has been more than a migration; Full Story: MarketingProfs

New Developments in Business Intelligence

The precise future development of a business intelligence platform’s various capabilities will substantially impact the growth of business intelligence. Full Story: CIR Review

BRANDING AND DESIGN

Google Analytics 4 and Paid Media: How to Get the Best Performance Out of GA4

Google Analytics 4 (GA4) has been more than a migration; Full Story: MarketingProfs

New Developments in Business Intelligence

The precise future development of a business intelligence platform’s various capabilities will substantially impact the growth of business intelligence. Full Story: CIR Review

VOICE STRATEGIES

Amazon’s Alexa vs. Google Home

Smart homes are transforming how we live, and leading this change are two major platforms: Apple Home and Amazon Alexa. Full Story: TechRound

You Can Use Alexa to Call for Help in an Emergency

Amazon’s smart assistant can be a useful tool in the event of an emergency. Full Story: LifeHacker

How to Integrate ChatGPT to Alexa: A Guide

Guide to integrating ChatGPT with Alexa to improve conversational AI features. Full Story: Analytics Insight

How to Change Siri’s Accent or Language

Siri’s voice and language can be easily changed to something you actually like. Full Story: LifeHacker

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Best Marketing Agency in London, Ontario:
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Best Marketing Agency in Montreal:
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Integrated Marketing Platform Inc.: www.IntegratedMarketing.pro