By Integrated Marketing Platform | August 14, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Examining The Future Of Marketing In Light Of AI Concerns
The impact of generative AI applications on marketing is the source of massive speculation right now. Full Story: Forbes
3 Areas of Improvement to Drive Channel Marketing Success
Like many pipeline and revenue-generating teams, there’s incredible pressure and expectations for channel marketing programs to drive growth this year. Full Story: TechTarget
How To Effectively Use Word-Of-Mouth Marketing To Drive Sales
If you have started a company or have an existing business with ambitions of growth, you need customers. Full Story: Forbes
Forget Paying for Ads on Google and Facebook. Use These 6 Marketing Tactics Instead
Too many businesses play it safe with the same old paid marketing strategies during this economically uncertain post-pandemic period. Full Story: Entrepreneur
10 Essential Tips for Successful Event Marketing
When marketers have an event (or series of events) in the works, they may wonder how they can best market the event and promote their product or services during it. Full Story: MarketingProfs
SOCIAL MEDIA
Ten Ways To Build Your Brand Through Social Media Without Wasting Time
Like it or not, social media is now woven into our lives. Full Story: Forbes
Top 12 Tips for Effective Social Media Marketing
Social media marketing is a form of digital marketing that utilizes social media platforms to promote and advertise products, services, or brands. Full Story: Technology For You
How to Increase Your Brand’s Exposure By Integrating These 2 Tools
Social media excels in direct communications with consumers, while PR builds brand trust and fosters lasting customer loyalty. Full Story: Entrepreneur
Top 10 Most Popular Social Media Platforms in 2023
It doesn’t matter whether you’re a seasoned marketer, new marketer, or a business owner or brand seeking to get the most from your social media engagement. Full Story: Earthweb
New social media features you need to know this week
Updates from Twitter/X, Meta, Instagram and more. Full Story: PR Daily
SEARCH ENGINE
How Search Engine Marketing has Evolved: Tips to Keep in Mind
Search engines, something businesses cannot live without, have a deep and rich history of evolution. Full Story: MartechSeries
How to use SEO and CX for better organic performance
Level up your brand’s online impact with SEO and CX. Full Story: Search Engine Land
How Does Google MUM Impact Your SEO Strategy?
Do you also burst into tears when you don’t get the right responses to your searches? Full Story: G2
How to Check Your Technical SEO and Steps You Can do to Improve It
Technical SEO has a huge impact on law firm websites and their performance in search engines. Full Story: JD Supra
How to determine the SEO metrics that matter
Struggling with vanity metrics in SEO? Full Story: Search Engine Land
MOBILE MARKETING
How to Translate Emails in the Gmail Mobile App
Got an email in a foreign language? Here’s how to translate it in the Gmail mobile app in a few easy steps. Full Story: Make Use Of
14 Mobile Marketing Ideas for the Holidays
With the holiday season right around the corner, now is the time to ensure that your business is ready for the potential profits that mobile ecommerce has to offer. Full Story: Small Business Trend
7-Eleven Launches Redesigned Mobile App for Enhanced Customer Experience
7-Eleven Inc. has unveiled a revamped mobile app to improve the overall customer experience. Full Story: Fagen Wasanni
How to maximize mobile marketing opportunities
We may be obsessed with the digital world at the moment, and it may appear as if online marketing and e-commerce have taken over all other marketing activities, Full Story: Passionate In Marketing
DIGITAL SIGNAGE/ SCREEN MEDIA
The Ultimate Guide to Choosing the Right Digital Signage Platform for Your Business
In the digital age, businesses are constantly seeking innovative ways to engage with their customers. Full Story: Fagen Wasanni
What’s making OOH out of the world?
Billboards on fire, hoardings painted pink and creatives popping out – these are not scenes from an animation movie but the latest in the OOH world. Full Story: Exchange4Media
What Maybelline’s ‘faux OOH’ ads say about the future of advertising in augmented reality
First it was the giant Maybelline mascara wands and eyelashes seemingly appearing on London transportation last month. Full Story: Glossy
EMAIL MARKETING
6 Steps For Using ChatGPT In Your Next Email Marketing Campaign
ChatGPT may be stuck in 2021 when its developers last fed it training data, Full Story: Forbes
7 Things You Need to Do to Make Your Email Marketing More Lucrative
Your email marketing could perform so much better. Here’s a seven-step checklist to help your emails be more lucrative. Full Story: Entrepreneur
Unlocking the Benefits of Email Marketing
Email marketing is a powerful tool that businesses can leverage to connect with their audience and drive sales. Full Story: EnergyPortal
E-COMMERCE
Maximizing B2B E-Commerce Success
Your storefront is your calling card, and in a digital-first world, forward-looking companies are setting up B2B marketplaces that offer a user-friendly, Full Story: Solutions Review
How To Build An E-commerce Portal That Customers Love
In 2020, PepsiCo brought a pair of direct-to-consumer websites from ideation to launch in just 30 days, Full Story: Mondaq
Top 8 Ecommerce Customer Retention Strategies
Why Ecommerce Retail Should Shift its Focus for Future Success. Full Story: The Wise Marketer
6 Holiday Ecommerce Sales Tips for Handling Logistics
When it comes to online selling during the festive, people seem to always be looking for holiday ecommerce sales conversion tips and ecommerce advertising tips. Full Story: Small Business Trend
Ecommerce Packaging in the Digital Age
With the opportunity for so much online revenue at stake, Full Story: Multichannel Merchant
PUBLIC RELATIONS
3 Ways To Leverage PR To Put Your Business In The Spotlight
If you started an online company when the internet first came out, Full Story: Forbes
5 Ways To Use PR To Showcase Your Business’s Authenticity
In today’s fast-paced world of business, the saying “honesty is the best policy” Full Story: Forbes
Avoid fumbles by following these strategies to share your news with the industry. Full Story: Bed Times
WEB DEVELOPMENT
What Is No-Code Programming and Should You Use It?
You may be already familiar with the term ‘No-code Programming,’ but do you know what exactly is it? And should you really use it? Full Story: Make Use Of
Python Programming: 10 Amazing Ways to Make Money with It
The versatility of Python programming, which has uses in everything from web development to data analysis, has made it a pillar of the computer industry. Full Story: Analytics Insight
10 Proven Techniques for Improving Website Accessibility
Inclusivity has emerged as a paramount concern in web development, and it’s vital for designers to ensure that all users, Full Story: TechRound
How to Implement Smooth Scrolling in JavaScript: A Guide for Web Developers
Make your same-page links slightly nicer to use with this native smooth-scrolling effect. Full Story: Make Use Of
Choosing the Right Programming Language for Your Project: A Comprehensive Guide
Selecting the appropriate programming language is a critical decision that can significantly impact the success of your software project. Full Story: Hackernoon
MARKETING AUTOMATION
What Is Marketing Automation And How Does It Work?
You’ve heard of marketing automation. But what is it, and how does it work? Full Story: Search Engine Journal
How Artificial Intelligence Is Helping Today’s Small Businesses
Marketing experts Ming-Hui Huang and Roland Rust wrote an influential article titled “Artificial Intelligence in Service” Full Story: Forbes
Maximizing Marketing Success: The Power of SaaS Marketing Automation
In today’s fast-paced digital world, businesses must stay competitive to make their marketing efforts more effective. Full Story: readwrite
15 Examples of Artificial Intelligence in Marketing
Discover the remarkable impact of artificial intelligence in the world of marketing with these 15 examples, Full Story: AMB Crypto
Artificial Intelligence in Digital Marketing
Artificial intelligence (AI) is a revolutionary tool that is transforming the digital marketing landscape. Full Story: Fagen Wasanni
ANALYTICS & BUSINESS INTELLIGENCE
Unlocking the Power of Data: How Custom Software Platforms Revolutionize Business Intelligence
Do you have quantified efficiency or productivity measures of your business processes? Full Story: Solutions Review
Benefits Using Data Integration Platforms Business Intelligence
Data is everywhere, either due to the millions of bank transactions shared over messaging apps or generated via users over search engines. Full Story: nasscom community
BRANDING AND DESIGN
How to Finally Get Some Consistency Behind Your Branding
Giving your brand some consistency takes work. It’s not something you can do overnight and forget about. Full Story: Entrepreneur
Whether you are a new business owner or a seasoned one, it’s fair to say branding is probably one of the most important aspects of your business. Full Story: Cambridge Network
The Future of Graphic Design: AI GPUs and Ray Tracing
The future of graphic design is poised to be revolutionized by the advent of Artificial Intelligence (AI) Graphics Processing Units (GPUs) and Ray Tracing technology. Full Story: Fagen Wasanni
VOICE STRATEGIES
How to Set Your Dietary Preferences With Alexa
Ensure the recipes that your Amazon device serves up are suitable for you with this nifty trick. Full Story: Make Use Of
Can Google Home And Alexa Work Together?
Google Home and Amazon Alexa are two popular voice-controlled smart home devices that have revolutionized the way we interact with technology. Full Story: Citizenside
How to start a smart home with Google Assistant
Everything you need to know about creating a smart home using Google. Full Story: T3
How to use Personal Voice in iOS 17 — create a voice assistant with your own
Try out one of the best features of iOS 17. Full Story: iMore
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