By Integrated Marketing Platform | October 21, 2021 | Uncategorized,
MARKETING STRATEGY
Eyeballs Versus Precision Marketing: Why Do Advertisers Still Spend On Awareness Marketing?
Mass marketing still has tremendous appeal to advertisers big and small. Full Story: Forbes
Top 10 Business Benefits Of Content Marketing
Content marketing is an essential part of any marketing strategy. Here are 10 top content marketing benefits for your business. Full Story: Search Engine Journal
15 SMS Marketing Trends Every Local Business Marketer Needs to Know
Take a look at the advantages of using text messaging as a marketing channel for prospecting and customer nurturing. Full Story: Search Engine Journal
Five Tips for Creating a Successful B2B Marketing Campaign
One of the most critical aspects of any successful marketing campaign is knowing your audience. Full Story: MarketingProfs
Don’t Make These Common Small Business Marketing Mistakes
Hope you’re sitting down for this one. A 2021 report from Top Design Firms says 28% of small businesses don’t have a website. Full Story: TAPinto
Deciding on your marketing spend? Put your focus here
For a lot of brokerages, marketing is inextricably linked to overall performance. Full Story: Inman
The Foundational Elements of Marketing
I often get asked to help clients put together a basic marketing plan and create some structure around marketing strategy. Full Story: Window Film Magazine
Calculating ROI in Marketing Is Challenging, But Critical. Here’s How.
Prior to the pandemic, marketing experts predicted that companies would spend 14.4% more on search ads in 2020. Full Story: Business 2 Community
SOCIAL MEDIA
Facebook Will Reportedly Reveal a Metaverse-Inspired Corporate Name Change Next Week
According to a report from The Verge, Facebook is set to announce a name change for the company next week, which will reflect its all-encompassing focus on adapting for the metaverse concept. Full Story: Social Media Today
Nine Common Mistakes New Businesses Make On Social Media (And How To Fix Them)
When a new business owner sets up their first company social media accounts, they may not be aware of how intentional they actually need to be with their social media strategy. Full Story: Forbes
How to Fix Facebook, Instagram and Social Media? Change the Defaults
Default settings in our social-media apps were designed to benefit companies and their bottom lines. What if regulation pushed them to benefit us? Full Story: The Wall Street Journal
Why Facebook and other social media companies need to be reined in
In September, the Wall Street Journal released the Facebook Files. Full Story: The Conversation
SEARCH ENGINE
How to fix the SEO issues that keep you from achieving your goals
At this year’s SMX Report, I provided an overview of SEO Issues that hold us back from achieving our goals. Full Story: Search Engine Land
Salesforce com : 5 Tips To Maximize Your Small Business SEO
Traditional online marketing techniques such as paid digital advertising work, but advertising costs have left small businesses struggling to compete. Full Story: MarketScreener
Understanding Search Intent: How to Unlock the Secrets of the SERPs
Why is your audience making a search? What are they hoping to learn, doing, receive from the search query? Full Story: Business 2 Community
How to achieve consistent SEO growth
SEO is the largest contributor of pageviews but is typically underinvested compared to paid programs. A big reason why marketers underinvest in SEO is that they don’t achieve consistent results. It doesn’t have to be that way. Full Story: Search Engine Land
MOBILE MARKETING
8 Rules for Choosing the Right Mobile App Development Strategy
The mobile app market is very crowded. So it’s essential to have the right strategy and marketing plan for your mobile application. Full Story: Business 2 Community
Let the Uproad Mobile App Pay Your Tolls While You Drive
This toll app innovation makes toll transponders unnecessary. Full Story: Programming Insider
Identifying Mobile Ad Fraud Doesn’t Have To Be Painful
Given all the changes digital advertising has undergone in the past year with Apple and Google announcing major platform changes, staying vigilant against ad fraud may have taken a back seat. Full Story: Forbes
What Are Some Solutions to Increased Mobile Security Threats?
Today’s enterprises have evolved significantly by adopting technology as the core infrastructure to their existing systems. Full Story: Finance Magnates
DIGITAL SIGNAGE/ SCREEN MEDIA
Shoppers tapping apps for in-store experience
Shoppers are all about efficiency and that is driving consumers to tap smartphones, and apps, more than ever when looking for products. Full Story: Digital Signage Today
Don’t Buy Digital Signage: Hire It
For a successful visual comm strategy, think of deploying digital signs less like buying a bucket, and more like hiring a new employee. Full Story: My TechDecisions
EMAIL MARKETING
How to Get More Subscribers to Read Your Emails
Do you want more subscribers to read your emails? If so, you’re not alone. Full Story: Business 2 Community
Digital Creators Need Email Marketing
A list of engaged email subscribers is among the best promotional tools for creators who sell digital products. Full Story: Practical Ecommerce
E-COMMERCE
Elements of an excellent eCommerce website
Online shopping has become mainstream, and an eCommerce platform helps in making the sales process more seamless. Full Story: TechGenyz
3 Tips for Creating a Successful Online Business (the First Time Around)
A well-designed site will get more interaction and ultimately help you rank better for SEO. Full Story: Inc. Magazine
PUBLIC RELATIONS
Is There Overlap Between Philosophy And PR?
My education at the University of Texas at Austin included a number of philosophy classes. Full Story: Forbes
PR with a Passion: Tips for using PR to attract talent
One of the biggest business challenges this year is the labor shortage, caused by COVID-19 fears, child care issues, and enhanced unemployment benefits. Full Story: Seacoast Online
MARKET RESEARCH
Market research budgets return to growth as marketing spend rises rapidly
With almost all severe pandemic-related restrictions at an end, UK marketing budgets have grown at their strongest rate in more than four years, according to the latest IPA Bellwether report. Full Story: Marketing Week
WEB DEVELOPMENT
CMS acronyms content management system is the soul of a website. A scalable website is laden with features like security, easy-to-use, and power-packed. Full Story: TechBullion
When it comes to website design, things can change rapidly. Not only do design trends and elements change, but the software we use can also change overnight. Full Story: TechStory
MARKETING AUTOMATION
Marketing automation implementation – where to begin?
The c suite has signed off on your marketing automation business case and you’re raring to implement the shiny new software that will transform your marketing efforts. Full Story: B2B Marketing
Marketing Automation: The Best AI Tools for Boosting Growth
The best AI-powered marketing automation tools are the ones that make it easy for marketers to create and optimize content, increase sales, analyze data, improve marketing efforts, and get the word out about your business. Full Story: SitePoint
ANALYTICS & BUSINESS INTELLIGENCE
Embracing the three categories of business intelligence
Companies need to add experimental business intelligence to their curated and federated BI planning, as it’s a high-risk, high-reward arena in the data and analytics space. Full Story: ITWeb
TOP 10 BUSINESS INTELLIGENCE INTERVIEW QUESTIONS TO KNOW IN 2021
Here are some of the most essential business intelligence interview questions that are popular among industry hiring experts! Full Story: Analytics Insight
BRANDING AND DESIGN
How to Create an Authentic Brand
Branding expert Cloe Luv shares what she believes are the most important elements of authentic branding. Full Story: Entrepreneur
How To Create A Personal Branding Action Plan
Personal branding is more important than ever. Full Story: Forbes
VOICE STRATEGIES
Walmart testing text-to-shop technology
The retailer said it is learning about when and how customers prefer to use a conversational shopping experience. Full Story: Talk Business & Politics
Alexa Guard – what it is, and how to use it on your Echo
Voice assistants can be extremely useful, setting timers, providing the day’s news and weather and even controlling your smart home devices for you. Full Story: TechRadar